Job Description

We are seeking a highly motivated and detail-oriented individual to join our team as a Social Media Ad Performance Analyst. In this role, you will be responsible for analyzing and optimizing ad performance on META and TikTok platforms, providing valuable insights and recommendations to enhance our overall digital marketing strategy. Responsibilities: Performance Analysis: Conduct thorough analysis of ad campaigns on META and TikTok platforms to assess key performance indicators (KPIs) such as click-through rates, CPL, engagement, conversion rates, and return on ad spend (ROAS). Identify patterns, trends, and anomalies in ad performance data, offering actionable insights to improve campaign effectiveness. Competitive Benchmarking: Stay updated on industry trends and benchmark our ad performance against competitors on META and TikTok. Provide regular reports on competitor ad strategies, highlighting areas for improvement and innovation. Ad Content Planning: Collaborate with the creative team to translate data insights into actionable strategies for ad content planning. Recommend creative elements and messaging that align with the identified trends and resonate with the target audience. A/B Testing: Develop and execute A/B testing strategies to optimize ad creatives, targeting, and messaging. Continuously monitor and analyze A/B test results, iterating on successful elements to improve overall campaign performance. Platform Expertise: Stay abreast of updates and changes in algorithms, policies, and features on META and TikTok platforms. Leverage platform-specific tools and analytics to extract meaningful data for campaign optimization. Reporting and Communication: Generate regular reports on ad performance, presenting findings and recommendations to the marketing team. Work closely with cross-functional teams to ensure alignment between ad performance insights and overall marketing strategy. Requirements: Bachelor\'s degree in Marketing, Business, Data Analytics, or a related field. Proven experience in social media ad performance analysis, with a focus on META and TikTok platforms. Strong analytical skills and proficiency in data visualization tools. Excellent communication skills to convey complex data insights in a clear and actionable manner. Familiarity with advertising policies and best practices on META and TikTok. If you are passionate about decoding social media ad performance, identifying trends, and shaping impactful ad content, we invite you to apply for this exciting opportunity. Join our team and be a key player in driving the success of our digital marketing initiatives.

foundit