Director Brand, Marketing And Communications (bmc)

Kuala Lumpur, Malaysia

Job Description


Join our Core Business Services (CBS) team and you will help support important business enablement functions that keep our organization running strong. As a CBS professional, you will work across teams to provide the knowledge, resources, methodologies and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EY\'s growth and profitability. Teams within CBS include Finance, Information Technology, Human Resources, Enterprise Support Services, Brand Marketing and Communications, Business Development, Knowledge/Research and Risk Management.

With a wide choice of experience offerings, you could develop your career through a broad scope of engagements, mentoring and formal learning. That\'s how we develop outstanding leaders who team to deliver on our promises to our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

The opportunity

The individual is accountable for providing successful leadership, management and governance of a range of integrated marketing, research and analytic support and external and internal communications programs, that are aligned with the identified value propositions, business priorities and suite of EY solutions.

This individual will work closely with senior leadership to develop and nurture platforms that will differentiate the brand and drive consideration and preference for EY as a service provider.

This role requires a seasoned, innovative and self-driven marketer and communicator who is adept at moving from strategy to ground execution, works well under pressure and uncertainty, is passionate about driving transformation and excels at building strong relationships with senior-level stakeholders.

Your key responsibilities

  • Provide leadership, professional expertise and direction in the planning and execution of brand, marketing, business research and analytics support to the stakeholders (utilizing internal and external information sources) and communications programs and activities
  • Plan, develop and deliver an integrated marketing and external and internal communications strategy, covering PR/media, social/digital, content, events and communications with defined metrics, with a focus on delivering results that build brand and reputation, expand relationships and ultimately drive revenue with clients and prospects
  • Head research projects and lead the design, analysis and implementation based from the research findings to support organisation in meeting strategic direction and key goals through fresh content strategies and ideas
  • Produce thought leadership publications, point-of-views, economics, industry, market and issue-based papers
  • Drive multi-format content strategy, including commissioning material and developing and activating a suite of differentiated, timely and relevant digital and print content for the external marketplace including creating market alerts and facilitate public presentations
  • Produce business research contents and provide market insights through industry trends for business development proposal and business sharing purposes
  • Drive external brand presence and media communications strategy
  • Drive internal communications strategy and provide counsel on executive communications
  • Serve as brand custodian to the organization and perform quality review of relevant communications materials
  • Maintain up-to-date knowledge on issues and trends in the fields of professional services and marketing and communications, and assess implications for BMC strategy
  • Foster and manage relationships with key stakeholders across the organization and with industry stakeholders, establishing sponsors and subject matter resources for programs
  • Collaborate with global and regional teams to execute go-to-market programs in close consultation with local stakeholders
  • Drive BMC transformation projects such as marketing innovation, automation and new ways of working
  • Take budgetary, financial and talent management responsibility for the function
To qualify for the role, you must have
  • Extensive experience in B2B marketing and acknowledged expertise in either Marketing or Communications and research and content development
  • Strong in conducting data surveys and analysis and well verse in research acumen to provide trends assessment and conclusive inferences
  • Deep local knowledge on Malaysian corporate industry, economy and market landscape
  • Experienced in leading teams in a large, matrixed organization
  • A strategic thinker who is passionate about teamwork and willing to work on the ground to execute projects
  • Demonstrate strong domain functional knowledge, skills and business acumen to establish and deliver strategies that drive business priorities and add value to the business
  • Demonstrate strong media relations and possess excellent connections with members of media organizations
  • Demonstrate strong leadership and consensus-building skills in a dynamic environment, with proven ability to influence and gain support from senior stakeholders
  • Outstanding knowledge of traditional and new marketing and communications platforms and passion for innovations
  • Excellent oral and written communication abilities, from executive communications to marketing copy to thought leadership content
  • Proven ability to be a point of integration across the organization, manage complex processes, projects or programs and deliver with agility and resilience
What we look for

Highly motivated individuals with excellent problem-solving skills and the ability to prioritize shifting workloads in a rapidly changing working environment. An effective communicator, you\'ll be a confident leader equipped with strong people management skills and a genuine passion to make things happen in a dynamic organization. If you\'re ready to take on a wide range of responsibilities and are committed to seeking out new ways to make a difference, this role is for you.

What we offer

EY offers a competitive remuneration package commensurate with your work experience, where you\'ll be rewarded for your individual and team performance. We are committed to being an inclusive employer and are happy to consider flexible working arrangements (FWA), where this may be needed, guided by our FWA Policy. Plus, we offer:
  • Continuous learning: You\'ll develop the mindset and skills to navigate whatever comes next.
  • Success as defined by you: We\'ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We\'ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You\'ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It\'s yours to build.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

EY

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Job Detail

  • Job Id
    JD964025
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned