Develop and implement a comprehensive event strategy aligned with organizational goals, implement comprehensive sales plans and strategies to achieve revenue targets for the MICE segment.
Identify and target potential clients within within the corporate, association, and event planning sectors and maintain strong relationships.
Actively prospect and qualify leads, conduct sales presentations, and negotiate contracts to secure new business opportunities.
Coordinate with internal stakeholders to understand event objectives, themes, and key messages.
To create bespoke experiences for our clients based on their requirements and ensure all events are executed as planned. Serves as the main point of contact for clients.
To facilitate site visits for VIPs, clients and other guests as required and providing recommendations and cost estimates.
Coordinate and liaise with hotel operations on client\'s accommodation, F&B, conference venue, equipment & facilities, team building and transportation.
Build and maintain relationships with clients, understanding their needs and proposing customized solutions.
To promote all MICE facilities at Resorts World Genting, Awana, Kijal and Langkawi for the MICE clients, new and existing.
To prepare proposals, contracts, and other necessary documents for MICE events.
To conduct thorough post-event evaluations, gathering feedback from clients and internal stakeholders and making recommendations to improve event processes.
Assist the Head of MICE in developing and executing sales strategies to achieve revenue targets.
Lead the events team, prospecting, negotiating, and closing deals with clients to meet and exceed sales targets, providing guidance as well as support and mentorship.
Provide regular reports, manage event budgets and making recommendations improve event processes.
Work with marketing to develop compelling sales materials and strategies tailored to the events market.
Monitor and report on sales performance, including sales pipeline development, conversion rates, revenue forecasts and hotel occupancy.
Provide regular reports, manage event budgets and making recommendations improve event processes.
Represent the company at industry events, conferences, exhibitions, trade shows and other events to promote MICE product and services and expand our network.
Stay current on industry trends, best practices, and emerging technologies to continuously enhance sales strategies.