Job Description

Position Summary: Propose and execute immersive and relevant event concepts that are customer centric and in-line with brand direction. Plan, strategise and coordinate all media, PR and events-related activities. Manage budget and set direction for events and media plans to achieve business objectives. Key Performance Indicators: Achieve set event and PR objectives whether in terms of attendance, brand SOV, new leads or sales conversion. Principal liaison: Adhere to principal\'s brand guidelines and report submission deadlines. Budget management: Adhere to approved spend. Key Responsibilities: Events Planning Build a comprehensive events calendar across 4 countries - Malaysia, Singapore, Australia and Thailand. Develop and manage all events such as boutique launches, product launches, press events and sponsorship activities. Plan and organise events with attention to financial and time requirements, as well as brand guidelines. Looking for and comparing different vendors, booking venues and outsourcing and negotiating with vendors to achieve business and event objectives. Stay abreast of the latest trends, identify new event concepts and prospect potential partners to deliver unique, immersive experiences. Media Planning Develop a communications plan including strategy, goals, budget and tactics across key regions - Malaysia, Singapore, Australia and Thailand. Plan and execute PR campaigns and strategies to elevate the brand and support business objectives. Cultivate and maintain media relations, coordinate media inquiries and proactively identify and secure editorial or interview opportunities. Perform editorial task that include editing, proof-reading, press release, speeches, and other related press material. Brand Partnerships Strategise and develop event and media proposals to brand partners to cooperate on events and media collaborations. Develop and maintain good relationship with mall management for tie up, mall advertising, event and real estate opportunities. Reporting and Analysis Monitor and compile all publicity and press coverage into reports for management. Ensure timely submission of events and campaign reports including post-event recap and analysis. Track campaign performance, gather insights and evaluate program effectiveness, as well as provide recommendations to improve results. Review and research events and campaigns of other relevant brands and delivery key best practices to management. Requirements: Education: Degree in Marketing, Advertising, Communications or related field. Professional Experience: At least one prior experience in media and/or events management. Strong leadership and management skills, with experience in working with multiple stakeholders and managing budgets. Personal Attributes: Excellent interpersonal and communication skills with ability to build partnerships and relationships with stakeholders. Strong analytical and problem-solving skills. Fluid to adapt to a highly dynamic luxury retail environment online and offline. Self-motivated and can work independently. To succeed in this role, you will need the drive and passion for learning about the industry and the ability to cope in a fast-paced environment. Languages: Excellent command of spoken and written English. Knowledge of other language(s) is an added advantage.

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