Job Description

Company : Associated Equipment Division
Brand Awareness

• Execute brand awareness strategy across different traditional and digital platforms to ensure that the brand message is conveyed to the target audience.
• Target / Goals: Revenue, traffic, impressions, engagement, conversions.

Lead Generation

• Assist in the management of multiple lead channels through thorough research on the target customer segment profiles, planning and implementation top of funnel initiatives.
• Target / Goals: Revenue, quantity and quality of leads.

Marketing Analysis and Reporting

• Monitor and track effectiveness of lead channels and marketing campaigns through analysing key metrics and marketing expenses.
• Provide actionable insights to management on marketing strategy through a data-driven approach.
• Target / Goals : Identify key lead channels and marketing campaigns to focus on, through analysis of marketing performance. Propose solutions to overall marketing strategy.

Marketing Campaign Management

• Coordinate with internal and external stakeholders in branding and marketing campaigns.
• Able to develop Content creation, copywriting & social media management i.e. Facebook & Instagram, LinkedIn etc.

Revenue, quantity and quality of leads, conversions.

• Oversees all company digital platform including website, social media and e-commerce platform etc. including developing engaging and creative content to promote brand-focused and sales-focused messages.
• Analyze and assist on planning digital campaigns performance and report performance i.e. reach and interactions ROI.
• Directing and managing content creation, traffic generation and conversion on landing pages including responding to comments and feedback on social media platforms.
• Ensure potential leads enquiries are attended to in accurate and timely manner including emails, social media, WhatsApp etc.
• Responsible to create content and copy generation for Web and Social Media. Developing visual if required.

Skills Required