Job Description

JOB SUMMARY:To assist in the planning/ execution of events, marketing activities that promote malls/ tenants promotions and generate a consistent traffic growth. Coordinate social media, PR and advertising activities of the mall.
JOB RESPONSIBILITIES:

• To assist in coordinating with the casual leasing tenants on the available leasing space and advertising space;
• To source and collaborate with event organizers to introduce a variety of activities/ workshops/ programmes that generate a consistent growth in traffic;
• To coordinate between external parties and operations on pre-events, during events and post-events operations;
• To assist to work with tenants on their promotion activities;
• To conduct post-event evaluations and report on outcomes;
• To propose suitable advertising medium (internal and OOH) for the mall;
• To consolidate the content for A&P collaterals;
• To assist to prepare publicity/ promotion plans to create in-mall and public awareness for all events and activities
• To foster good rapport and maintain on-going business relationship with tenants, vendors, event organizers, agencies etc for joint promotional & partnership opportunities;
• To assist in media liaison / public relations duties related to the shopping mall.
• To assist in conducting market research and analysis to determine consumer behaviors, trends and market requirements for existing and future activities.
• Any other duties as assigned by the Management

• SPM and above
• Minimum 2 years experience in marketing or administrative roles
• Experience in retail mall or related industry is an added advantage
• Basic social media and digital knowledge
• Good in coordination and PR skills
• Good presentation skills eg. Powerpoint, Microsoft Office
• Strong networking abilities, resourceful and a multi-tasker with a keen eye for details;
• Good project management and negotiation skills;
• Demonstrate composure when under pressure and ability to work with efficiency at all levels;
• Proactive and good initiatives approach;