Job Description

Descriptions Are you brand savvy, digital fluent and data-driven KPMG in Malaysia is looking for a creative and analytical Digital Marketing Executive / Senior Executive to join the Marketing & Communications department. As our resident digital expert, you will spearhead data analysis and storytelling to support and refine multi-channel campaigns across key business units. Responsibilities - Plan and execute digital marketing campaigns incorporating use of websites, SEO/SEM, email marketing, social media marketing. - Produce creative content through videography, editing, graphic creation, motion graphics, animation and photography. - Manage KPMG\'s online websites and digital tools, including producing content, page design, user training and governance management. - Manage social media marketing initiatives including publishing timely and impactful content. - Manage email marketing initiatives, including preparing content and database management. - Produce relevant monthly/periodic reports to monitor, analyze campaign performance. Contribute insights to optimize data and provide recommendations for improvement. - Work with the Marketing and Communication teams in integrated marketing campaigns. - Coordinate global/regional digital initiatives into the local firm\'s platforms provide support and technical expertise where required. - Support special projects undertaken by the Head of Department that may require research, materials preparation, and project management. Requirements - Minimum 2 years (Executive) to 4 years (Snr Executive) of relevant working experience - Degree in Business Information Systems, Graphic Design, Marketing or a related field The ideal candidate is/has: - Working knowledge of Adobe Photoshop/Illustrator and proficiency in MS Office - Working knowledge of martech tools (e.g. Adobe Analytics, Google Analytics, PowerBI, social media channels, etc.) - Experience in managing websites via Content Management System (CMS). Basic HTML knowledge is an advantage. - A team-player with excellent communication skills and experienced in cross-functional collaborations. - Pro-active, innovative, able to communicate technical concepts to non-technical audiences.

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