Job Description

Job Scope: Develop and implement marketing strategies, manage brand consistency, execute campaigns, support franchisees, oversee digital marketing, handle advertising and PR, analyze market data, organize events, enhance customer engagement, manage budgets, and coordinate with other departments.ResponsibilitiesF&B Franchise Chain Marketing Manager Job ScopeMarketing Strategy Development

• Develop and implement marketing strategies to drive brand growth and increase market share.
• Conduct market research to understand trends, customer preferences, and competitive landscape.

Brand Management

• Ensure brand consistency across all franchise locations.
• Oversee the creation and maintenance of brand guidelines and marketing materials.

Campaign Management

• Plan, execute, and manage marketing campaigns for promotions, new product launches, and seasonal events.
• Monitor campaign performance and adjust strategies as needed.

Franchisee Support

• Provide marketing support and guidance to franchisees.
• Develop marketing toolkits and resources for franchisee use.
• Coordinate with franchisees on local marketing initiatives.

Digital Marketing

• Manage digital marketing efforts, including social media, email marketing, and online advertising.
• Analyze and optimize digital marketing performance.

Advertising and Promotions

• Plan and oversee advertising and promotional activities, both online and offline.
• Negotiate with media outlets and manage advertising budgets.

Public Relations

• Handle public relations activities, including media relations and press releases.
• Manage brand reputation and address any public relations issues.

Market Analysis and Reporting

• Analyze marketing data and metrics to measure campaign effectiveness and ROI.
• Prepare and present regular marketing reports to senior management.

Event Management

• Organize and oversee marketing events, such as product launches, trade shows, and community engagement activities.

Customer Engagement

• Develop strategies to enhance customer engagement and loyalty.
• Implement customer feedback mechanisms and adjust marketing strategies accordingly.

Budget Management

• Manage and allocate the marketing budget effectively.
• Track expenditures and ensure alignment with financial goals.

Collaboration and Coordination

• Work closely with other departments, such as sales and operations, to ensure integrated marketing efforts.
• Collaborate with external agencies and partners as needed.

BenefitsBenefits: Competitive salary, performance bonuses, commission, retirement plan, birthday leave, career development, employee discounts, medical claim, phone & fuel allowance, outstation allowance, work-life balance, supportive work environment, and recognition programs.Additional Benefits

• Annual Leave
• EPF / SOCSO / PCB
• Annual Bonus
• Training Provided
• Allowance Provided
• Performance Bonus
• Flexible Working Hours

SkillsMarketing Strategy Market Analysis Social Media Marketing Social Media Strategy Content Creation Content Marketing Advertising Digital Marketing Data Analysis Statistical Modeling Problem Solving Coordination Team Management Creativity Creative WritingImportant InformationNever provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report This Job ad.

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