Job Description

Job Duties:

• Responsible for developing and ensuring marketing strategies are innovative and effective to meet Company objectives
• Collaborate and work with different teams to lead, develop, execute and maintain digital marketing channels and platforms that consistently drive the Company\'s business, brand and presence
• Lead researches and surveys on customers, market conditions, competitors and implement revisions to marketing strategies and plans as needed
• Manage marketing, advertising and promotions and other relevant activities, including optimizing use of digital marketing media
• Align marketing plans with those of suppliers and initiate and establish relevant actions to boost and/or sustain sales

Responsibilities:

• Develop, plan, implement and facilitate the annual marketing plan for the Company, including all digital marketing channels (e.g., website, blogs, emails and social media) to ensure brand consistency
• Strategize, design and plan the marketing sales promotions, including forecasting, pricing, key account management, expenses, profitability, new promotion development, market research and brand strategy
• Plan and administer the Company\'s marketing budget and keep costs within control
• Monitor and analyze all marketing and sales information to determine marketing plans that will drive sales, footfalls, basket size and digital media/platform indices
• Marketing responsibility for revenue-generation across products and regions and ensure yields across products
• Manage plans and resources for advertising and promotions, loyalty programs, communications, creative branding, CSR and responsible for marketing communications, including strategies, advertisements, monthly promotion campaigns and actions
• Develop processes, procedures, templates and strategies to enhance product assortment to improve sales, including private label packaging and designs
• Lead the marketing team in plans to increase income, both through existing sources and developing new streams of ideas
• Customize innovative materials, both print and digital media, according to market or customer requirements
• Conduct general market research to keep abreast of trends, customers buying preferences and perception of the Company, competitors\' strategies and marketing moves and any business opportunities
• Focus on the developing and communicating a commanding Brand statement and presence in the industry, sector through innovative thrusts via media, advertisements and online platforms
• Manage day to day activities and build collaborations with PR, press and marketing communications agencies to generate PR value and brand presence
• Plan, develop and provide guidelines for stores marketing visuals and promotional display to achieve the desired appeal of customers

Competencies:

• Degree in Marketing/Business or equivalent discipline, MBA will be an advantage
• At least 10 years of relevant working experience in Marketing, Advertising & Promotions, preferably within a retail environment or equivalent
• Minimum 5 years\' experience in a managerial position
• Possess up-to-date knowledge of best practices and latest development in marketing trends, innovations and technology
• Exposure to brand management is a distinct advantage
• Possess excellent interpersonal, presentation, written and oral communication skills
• Strong project management and negotiation skills
• Analytical, detail-orientated, able to work under pressure and multi-task
• Experience with new media and internet marketing

Spoken Language: Malay, EnglishWritten Language: Malay, English

7-Eleven