Job Description

We are a leading and rapidly expanding Quick Service Restaurant (QSR) brand in Southeast Asia, committed to making high-quality, delicious food accessible to everyone. By integrating cutting-edge technology, automation, and data-driven insights, we are redefining the traditional food service model. With an ambitious plan to scale from tens to hundreds of outlets across the region, we are looking for a visionary General Manager to lead our next phase of growth.
Join us in building one of the region's most beloved food brands.
Key Responsibilities:
1. Customer Experience Excellence:

• Design and implement comprehensive systems to maximize customer satisfaction across all outlets.
• Oversee all food preparation and production processes, ensuring strict adherence to Standard Operating Procedures (SOPs) for unmatched quality and consistency.
• Enforce the highest standards of outlet cleanliness, product availability, and efficient operational scheduling.
• Champion a service culture that is fast, friendly, and maintains impeccable hygiene.
• Proactively identify, address, and minimize operational issues such as order errors and cancellations.

2. Building & Leading a High-Performing Organization:

• Recruit, train, mentor, and develop a senior leadership team, including 16 direct reports (e.g., Regional Managers, Functional Heads), to drive excellence.
• Build a scalable training academy and oversee the implementation of continuous learning and development programs for all staff levels.
• Design and manage performance incentive structures, clear reporting hierarchies, and standardized processes to motivate and reward high achievement.
• Directly manage a company-wide payroll of approximately 900 employees, ensuring optimal staffing, productivity, and engagement.
• Address performance gaps decisively to maintain exceptional operational standards across the organization.

3. Profitability & Financial Stewardship:

• Assume full P&L responsibility for all outlets, driving profitability and sustainable financial health.
• Increase revenue through excellent in-store service and effective local store marketing initiatives.
• Strategically optimize labor costs and systematically reduce overhead expenses in logistics, management, and inventory waste.

4. Aggressive Expansion & Operational Execution:

• Lead the end-to-end rollout and successful launch of new outlets and strategic Joint Ventures (e.g., Drive-Through formats).
• Spearhead an aggressive market expansion plan, targeting the opening of 3-5 new stores per month in key growth areas such as Klang Valley and Johor Bahru.
• Ensure all new openings meet brand standards, are operationally ready, and achieve financial targets from day one.

Key Competencies:

• Operational Mastery: Exceptionally organized, process-driven, and detail-oriented with a hands-on, practical approach to complex operations.
• Leadership & Scale: Proven ability to inspire, motivate, and build large, high-caliber teams. Must have experience managing a significant number of direct reports and a large overall payroll.
• Adaptability & Resilience: Remains calm and decisive under pressure, embraces change, and rapidly implements improvements based on data and feedback.
• Results-Driven Execution: Tenacious in pursuing ambitious goals, with a relentless focus on execution and a proactive mindset for solving problems to exceed targets.
• Customer-Obsessed: Deeply committed to elevating the customer experience through innovative operational solutions and flawless service delivery.

Skills Required