About Mindvalley
Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies. But we\'re more than that. We\'re currently working on the most advanced learning system on the planet - a version of Ironman\'s Jarvis that utilizes AI and augmented reality to provide customize learning to turn anyone into a superhero. We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.
About the Role
The Growth Marketing Manager will build, own and be accountable for the entire marketing funnel. You will support the Head of Growth Marketing B2C by executing our growth strategy, encompassing both customer acquisition and retention marketing.
As the Growth Manager for the events & communities division you will manage and support activities across all stages of the customer experience; finding opportunities to forge authentic relationships with target audiences to build consideration for our products, support customer acquisition, activation, cross-selling and up-selling and ultimately identifying opportunities for community engagement.
Working cross-functionally with the events & community management teams, data management, creative services and the extended marketing team, you will implement data-driven growth plans. We are looking for a deeply experienced and data driven professional to help us build a sense of community among our current and prospective customers to further our commitment to customer education & personal transformation, including designing meet ups dynamics with the community\'s team, curating meet up contents, coordinating speakers, manage schedules, etc.
The ideal candidate should have a strong focus on retention in order to support our Head of Growth Marketing B2C to boost customer loyalty and advocacy by adding value to our subscribers.
In this role, you will be responsible to constantly run experiments across the funnel, improving conversion rate and working cross-department to collaborate on new initiatives. You will also work collaboratively with the events team to reach registration and revenue goals, including the design and implementation of awareness initiatives leveraging on the extended marketing team\'s support but also the partners/sponsors of the events. We expect you to be a highly analytical, testing oriented and obsessed with measuring and reporting results.
Finally, we would like you to champion the usage of behavioral data to deliver a customer-centric and solution-selling marketing execution, in order to meet business objectives at the most efficient cost. In this position you will own our supplements customer from the beginning till the end.
Responsibilities
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