Job Description

• Become a Head of Marketing for a rapidly expanding pharmaceutical company nationwide. Challenging scope of work, providing an outstanding opportunity for personal and technical growth.

About Our Client

Our client is an expanding pharmaceutical company looking to escalate their business in Kuala Lumpur.

Responsibilities

• Drive brand sales and share growth through patient/consumer purchases derived from HCP recommendations
• Lead the development and roll out of strategic plans that provide clear, actionable direction in the respective distributions channels
• Oversee digital marketing initiatives to drive uplift on brand and maximise return on investment
• Analyse consumer and customer behaviours as well as trends, identifying opportunities for optimising strategies and plans to support local markets
• Develop industry-leading data-driven strategy, execution of digital marketing including SEO/SEM, digital media, re-targeting, content distribution, proximity/local marketing, and mobile.
• Create a comprehensive long-term digital/social strategy
• Lead the creation of best-in-class HCP campaigns that are insight-driven and translate science into relevant and compelling communications and programs
• Work effectively across functions to develop and deliver Marketing materials and Sales tool kits that drive strong execution
• Champion the integration of key opinion leader (KOL) activities as part of Marketing plans, collaborating with Professional Services and R&D to identify and cultivate thought leaders and generate educational content to shape and deploy strategic priorities

Requirements

Open to Malaysian citizens. A successful candidate will:

• At least 7-10 years collective experience in marketing within healthcare or Pharmaceutical industry (OTC, consumer healthcare etc.)
• Manage multiple product portfolio and P&L and directly involved with all aspects of the business
• Oversee and ensure implementation of brand plans in line with the strategic direction of the team
• Experience in driving digital transformation and influence others to reinvent ways of working
• Build customer experience journey and KPI that will address key customer needs
• Demonstrate an understanding of business drivers and an ability to influence them to achieve growth
• Launch new brands and new products. Bring innovations to existing brands and products to market
• Degree in Marketing, Business Administration or equivalent