Job Description

Job Position: IGaming Digital Marketing Manager

Salary Up To RM15000

Location: Kuala Lumpur

s:

This is a critical role for the business, and therefore we are looking for someone with a thorough understanding of iGaming/ eSports vertical and experience in managing a team. You should be hands-on in operations as well as creating strategies, both acquisition and retention focused. Working together with the Marketing function as well as Product, VIP, Development teams and Country Managers, you will focus on maximising the effectiveness of the Digital Marketing function.

• Provide assistance & direction to the Digital Marketing team
• Define the objectives and individual KPI to be delivered by the Marketing team
• Work with the Marketing Director to define the brand strategy, including positioning strategy, multi-geo strategy, competitor analysis and geographical expansion
• Represent the brand(s) in all interactions with the Digital Marketing function and ensure brand consistency across different GEOs and marketing channels
• Pursue, establish and manage relationships with 3rd party marketing partners
• Provide the link between Digital Marketing and Product Development - prioritizing external and internal marketing tools and feature development
• Project manage key product initiatives, including new game launches and product features

• Minimum 5 years in the iGaming industry
• 5 years and above of strategic digital marketing management role
• Strong brand building/management experience
• Experience leading the team
• Understanding of digital acquisition, retention, affiliates, SEO, content, UX, SoMe, PR Strong understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROI, LTV).
• Proven ability to work with cross-functional teams and successfully launch new products in an agile environment
• Experienced in targeted and performance-driven digital marketing in a fast-growing business
• Technical understanding of HTML/5, JavaScript, and tracking technologies
• Excellent English skills, project management, reporting and analytical skills
• Strong project management, excellent communication and problem solving skills

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