Job Description

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Overview

Momos is a rapidly growing company with its headquarters in Singapore and the United States. As part of our company\'s growth strategy, we are actively expanding our operations in the UAE region. Our main mission is to lead the digital transformation of the Food and Beverage (F&B) industry by offering a comprehensive Customer Retention Platform for Restaurants worldwide. By leveraging data from various channels such as food delivery, social media, and discovery platforms, we empower restaurants to maximise their business potential and achieve growth.

At Momos, our core principle is putting restaurants at the forefront of everything we do. Since day one, we have embedded the valuable feedback and input from our restaurant partners into our company culture and product design. This collaborative approach has been instrumental in creating a solution that truly meets the needs of the F&B industry. Today, we are proud to be trusted by over 2000 restaurants globally. If you have a passion for food and want to work for a mission-driven company that is actively shaping the future of the F&B industry, we would be thrilled to have you join our team.

As a Lifecycle Marketing Lead, you will be responsible for turning leads into dollars, work closely with various cross-functional teams, such as product, sales, customer success, and engineering, to understand the needs at each stage of the sales funnel, and drive processes and content to increase conversion. . You will also leverage data and analytics to measure the performance and impact of your campaigns and processes, and continuously identify opportunities for improvement.

Responsibilities:

• Lead the strategy and execution of end-to-end lifecycle marketing campaigns across multiple channels, such as email, web, social media, mobile, etc.
• Manage the marketing operations and processes, such as segmentation, targeting, automation, testing, reporting, etc.
• Support sales enablement and education by creating and delivering relevant content and materials for prospects and customers
• Manage the email marketing program, including planning, writing, designing, testing, sending, and analyzing email campaigns for both sales development and outbound marketing
• Work with sales to drive the lead generation and nurturing program, including developing lead scoring models, qualifying leads, and handing them over to sales
• Monitor and analyze key metrics and KPIs for lifecycle marketing campaigns, such as open rate, click-through rate, conversion rate, retention rate, churn rate, etc.
• Identify best practices and industry trends for lifecycle marketing and implement them accordingly
• Collaborate with other marketing team members and stakeholders to ensure alignment and consistency of messaging and branding across all touchpoints

Requirements:

• Bachelor\'s degree in marketing, business, communications, or a related field
• 2-5 years of experience in lifecycle marketing or a similar role
• Experience with email marketing tools
• Knowledge of email marketing best practices, such as deliverability, spam compliance, design principles, etc.
• Knowledge of lead generation and nurturing best practices, such as lead scoring models, lead qualification criteria, lead handoff processes, etc.
• Knowledge of customer journey mapping, segmentation, personalization, and retention strategies
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Creative and analytical mindset with a focus on growth and optimization

Benefits:

• Private Health Insurance
• Paid Time Off

Cultural Values

• Mission-driven and fast-paced, entrepreneurial environment.
• A collaborative and flat company culture.
• Comprehensive private health insurance.
• Discretionary trips to our offices across the globe, with global travel medical insurance (when it\'s safe to travel!).
• Cross-cultural team bonding/networking.
• Love Food? Join our Team!

About Us

Momos is the growth platform for F&B, founded in 2020, by food tech experts from Grab, Uber, Microsoft and Intuit. With our cloud-based marketing and analytics tools, restaurants are able to harness their data across all their online channels and can focus on maximizing their growth. Momos works with organizations of all sizes, from your local coffee shop to the largest restaurant groups in the region, helping them manage and grow their entire business.

To learn more, visit

Equal Opportunity

Momos is an equal opportunity workplace where we embrace diversity and different cultures. We started as an international Company, and know that building an organization with different experiences, thoughts and opinions allows our team to grow and excel.

Momos