Job Description

Mohon

Kelayakan

• Possess a Bachelor\'s Degree in Marketing / Mass Communication / Advertising / Public Relations / Event Management / Brand Management / Creative / Design.
• Preferably 5 years of digital marketing management experience.
• Excellent verbal and written communication in English and Mandarin.
• A self-starter, possessing a positive learning attitude and team player
• Results driven with an attitude to constantly exceed targets and eagerness to consistently exceed objectives and improve processes.
• High attention to detail with excellent follow-through and a strong sense of ownership and accountability for assigned projects and tasks.

Tanggungjawab

• Monitor, measure, and report performance of all digital marketing campaigns and assess against goals (ROI) on a daily, weekly, biweekly and monthly basis.
• Responsible for region online commerce marketing and sales strategies.
• Responsible for the tracking (UTM), able to create tags, pixels, events or goals to monitor the performance properly.
• Create content, idea generation, and marketing banners planning for regularly scheduled posts, enlightening audiences and promoting messages or campaigns including layout positioning, content planning and management.
• Reporting company official Social Media content analytics.
• Work closely and brainstorm with internal teams to execute digital campaigns and come up with out-of-the box digital marketing campaigns.
• Responsible in research, strategize, plan, and execute social media campaigns on platforms to achieve qualitative and quantitative marketing goals.
• Conceptualize social media activations and content for campaigns, product launches, and events for the purpose of generating engagements with customers.
• Overseeing the development/copywriting of online marketing contents/collateral.
• Manage and work closely with brand ambassador, influencer and partner.
• Being updated with the latest market trends and practice and attend networking events.
• Undertake any other Ad Hoc task as and when assigned by the management.
• Execute integrated 360-degree marketing campaigns including promotions, and joint business plans with trade partners and brand owners.
• Assist HOD to develop long-term vision and strategy and translate them into commercial plans. Own the creation of the execution plan, annual and brand plans.
• To handle and manage public relations (PR) media coverage planning and development of key opinion leader (KOL) of the Company including artist seedings programs, implementation and planning of cooperative programs, etc.
• Lead and partner with internal and external functions (Merchandising, Marketing, Retails, etc.) to develop brand direction, impactful product launches, channel / geographic expansion plans, and go-to market strategies.
• Train and manage the marketing team to solve day-to-day operational issues and reach short and long term performance goals.

Manfaat

• Annual Leave
• Public Holidays
• Performance Bonus / Increment

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