Job Description

Company Description

Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.



About the role

As part of our expansion efforts, we\'re looking for a passionate Associate Marketing Manager to lead the planning, development and implementation of marketing campaigns in Malaysia that is consistent with the overall business strategy. We\'re looking for someone that enjoys learning new things, relishes the challenge of juggling different projects and has a strong grasp of integrated marketing. Committed to delivering value to our target audiences, engaging users on our platform and have a flair for creativity and strategy.

This role will require you to learn and understand the ins and outs of categories on Carousell, test your ability to balance business needs with user needs and provide you with opportunities to flex your marketing muscle across many different channels, e.g. CRM, digital marketing, in-app marketing, social media, offline media including events and sponsorships.

This role will report to the Country Marketing Manager of Carousell Malaysia.

Responsibilities

• Responsible for developing, coordination and alignment of all communications to users, regardless of campaign origin (e.g. trade marketing and regional marketing functions)
• Responsible for user growth targets for the country as well as revenue growth targets working with key stakeholders
• Develop & execute annual, quarterly, and weekly country marketing plans, budgets, and objectives for Malaysia, in partnership with regional teams, across all channels, including in-app, CRM, blog, social media, events, digital marketing, partnerships etc.
• Work with business owners (i.e. category head/managers and sales managers) to align on business targets and marketing strategies to acquire the right target audience segments for the right categories
• Own, develop, and launch local marketing while aligning with regional marketing teams (Brand, Customer Relationship Management, Digital Marketing, Communications & Partnerships) to design and implement comprehensive marketing strategies that will drive topline brand awareness, brand consideration as well as key user growth metrics (e.g. active users, listers, listings, transacting users, retention) in our target segments
• Evaluate the effectiveness of activities conducted and optimize for future campaigns
• Provide coaching and development to junior team members in the local marketing team, accomplish goals and ensure their growth
• Ensure all campaigns are locally relevant for the market based on local business objectives, market needs and trends, and any insight from the regional COE team.
• Report country marketing performance in weekly or monthly syncs with stakeholders
• Deliver media savings & efficiencies across marketing investments
• Explore use of Carousell tools and features to enable marketing automation

Qualifications

Requirements

• 5-7 years of consumer and trade marketing experience, out of which, 1-2 years in leading teams.
• Experience running integrated marketing campaigns with both traditional and digital in Malaysia.
• Solid marketing, digital, CRM knowledge and experience.
• Able to make quick decisions in an ever-changing environment and anticipate future needs.
• Fluent in English and Malay.
• You enjoy developing people and teams.
• Strong communication and presentation skills; able to articulate a vision, strategy, or idea clearly and concisely.
• Strong content strategy and development skills: able to piece together disparate or siloed marketing campaigns or material into one overarching coherent story.
• You understand Malaysian consumers well and are able to think through various target segments\' points of view.
• You have a proven ability to work at both strategic and tactical levels, and you\'re not afraid to dive into details and execute.
• You are able to navigate and pull insights from data, especially when it comes to app and web metrics, and evaluation of marketing channel effectiveness.

Added Advantage

• Prior experience with paid and organic digital marketing channels, offline and PR
• Experience working in startup-like environments such as marketplace, eCommerce industry experience is a plus.
• Data analysis experience, with the ability to develop business cases and marketing strategies based on learnings and data insights.

Additional Information

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Carousell