Marketing Lead

Selangor, Malaysia

Job Description

General Responsibilities * Lead the overall of marketing strategies for Pharmaceutical portfolio. * Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable. * Ov General Responsibilities Lead the overall of marketing strategies for Pharmaceutical portfolio. Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable. Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies. Lead development of marketing budgets and ensure alignment to clients' needs and marketing plans. Evaluate key marketing expenditures and budget-to-actual variances. Manage analysis and evaluation of market trends, consumer behavior, competitor activities, etc. Guide prioritization of marketing plans according to changing markets and competitive conditions. Define overall promotion objectives, strategize choice of media and oversee promotion activation to ensure effective execution of advertising and promotion activities. Strategize product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services. Oversee the preparation of marketing reports/updates/analysis for management presentation and decision-making. Lead business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing strategy development, etc. to align to business priorities. Advise stakeholders on market sentiments. Manage ongoing relationships with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities. Ensure all marketing activities and materials produced are aligned with strategies/directions and compliance to IHCP and PhAMA code of ethics. Leadership responsibilities Manage and oversee team's delivery of team/function goals to drive execution against goals set. Drive and manage learning development of team in the area of Marketing and DKSH behavior to achieve team/function goals. Drive self-learning and improvement in the area of Marketing and DKSH behavior as part of continuous learning. Job Requirement Minimum 8 years working experience in Marketing & People Management. Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline. Master's in Marketing/Economics/Business Administration will be an added advantage. Demonstrate sound knowledge and understanding of the business and industry. Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices. Demonstrate advanced research and analytical skill. Demonstrate fluency in English (both written and spoken)

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Job Detail

  • Job Id
    JD870018
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Selangor, Malaysia
  • Education
    Not mentioned