Job Description

A new Marketing Manager (Beverage Chain) job has just become available at a reputable beverage chain in the country. About the Marketing Manager (Beverage Chain) Role:
In this business critical role you will be responsible for leading the marketing team in building the brand equity and channel performance in dine in, delivery and take away in order to drive sustainable and profitable sales and transaction growth for the company by driving short and long-term profitable sales and transactions. Key Responsibilities:

• Understand media placement to capture eyeballs i.e. in driving marketing strategy and marketing mix development and executions
• Brand communication and media planning and implementation - communication strategy development, above-the-line advertising and below-the-line activations planning and executions, media planning and executions
• Product innovations and food development - develop an innovation and renovation roadmap, food development agenda according to menu strategy, cost saving and optimisation
• A&P management - annual budgeting according to marketing strategy and channel strategy, monitoring and tracking
• Market research and analytics. Plan and execute consumer research which covers qualitative and quantitative research for exploration, validation and tracking. Internal analytics on menu mix, pricing, promotion and effective behaviour analysis

To succeed in this role you must have the ability to lead effectively and possess a keen understanding of marketing mix. Key Requirements:

• Solid marketing and brand management experience
• Strong in fact-based and quick decision-making \xe2\x80\x93 with a balance of analytical abilities and creativity
• Strong in communications, presentations and articulations
• Strong leadership qualities, able to lead for long-term vision as well as short-term results
• Strong people-management skills, able to motivate team members and collaborate well with other departments

This beverage retail chain needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant. If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Marketing Manager (Beverage Chain) job. Apply today or email to karmoon.tan@robertwalters.com.my to discuss this new opportunity. Do note that we will only be in touch if your application is shortlisted. Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
A new Marketing Manager (Beverage Chain) job has just become available at a reputable beverage chain in the country.