Job Description

Salary: Market Aligned

Location: Kuala Lumpur FULL_TIME

Consultant: Beatrice Chin

Job reference: XD36XM-B3575DCA

Date posted: 12 September 2023 kuala-lumpur marketing/product-brand-marketing 2023-09-12 2023-11-11 retail Kuala Lumpur MY Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true

A Singaporean multinational chain of fast casual restaurants is seeking a Marketing Manager (F&B) to be based in Kuala Lumpur Malaysia. In this job, you will report to the Country General Manager.

About the Marketing Manager (F&B) Role:
In this business critical role you will be responsible for leading the marketing team in building the brand equity and channel performance in dine in, delivery and take away in order to drive sustainable and profitable sales and transaction growth for the company by driving short and long-term profitable sales and transactions.

Key Responsibilities:

• Managing social media agencies and postings
• Developing annual marketing calendars and executions (five star LTO/layers/three star)
• Coordinating digital menu content and execution
• Monitoring competitor activities, pricing and promotions
• Developing and proposing new products, recipes, combos or premiums
• Costing analysis of new and existing product, combos and menu mix
• Coordinating with aggregators (Grab and FP) - joint promo/start up
• Coordinating events and functions

To succeed in this role you must have the ability to lead effectively and possess a keen understanding of marketing mix.

Key Requirements:

• Solid marketing and brand management experience
• Strong in fact-based and quick decision-making - with a balance of analytical abilities and creativity
• Strong in communications, presentations and articulations
• Strong leadership qualities, able to lead for long-term vision as well as short-term results
• Strong people-management skills, able to motivate team members and collaborate well with other departments

This F&B brand needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Marketing Manager (F&B) job.

Apply today or email to beatrice.chin@robertwalters.com.my to discuss this new opportunity.

Robert Walters