Marketing Manager (f&b Retail)
Petaling Jaya, Selangor, Malaysia
Job Description
A Marketing Manager is responsible to drive and implement marketing campaigns to establish brand awareness, affinity and traction.
- Functioning as a segment owner, you are responsible in leading and executing brand campaigns dedicated to your portfolio.
- Responsible over A&P budgets to ensure maximum ROI.
- Stronghold in O2O marketing plans across ATL and BTL, including but not limited to marketing communications, media strategy and digital marketing while enhancing consumer experience.
- Adept in media strategies from managing agency panels, identifying trends, content development with the team and ensuring campaigns are optimised.
- Ensuring all communications are aligned including POSM materials and on-the ground store communication.
- Sensitive to market trends and consumer data to decipher actionable strategies of brand growth according to the brand\'s identity, guideline and values.
- Tracking campaigns performance and reporting to stakeholders while deciphering actionable strategies for future campaigns.
- At least 6 years in FMCG or retail
- F&B portfolio in retail or FMCG is preferred
- Entrepreneurial, strong ownership and creative
- Strong communication skills
- Resilient to challenges, strategic and analytical thinkers
- Opportunity to work in the f&b landscape
- Expansion on portfolio in the f&b category
- Career progression
- Attractive remuneration package
- Job security
- Market acumen and reputation
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Job Detail
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Job IdJD963241
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:120000 - 168000 per year
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Employment StatusPermanent
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Job LocationPetaling Jaya, Selangor, Malaysia
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EducationNot mentioned