Job Description

• Bachelor\'s Degree in Business, Marketing, Mass Communication, Psychology Studies, or a related field.
• Minimum of 5 years of experience as a manager in brand/product management/marketing, preferably in the Building Material/Construction industry.
• Strong understanding of marketing, product specifications, sales, and finance to drive brand performance.
• Proven track record of delivering top-line results and meeting marketing KPIs (driving share and penetration).
• Experience in leading specifying and technical marketing with the architectural community is advantageous. Candidates with a network of architects are encouraged to apply.
• Experience liaising with Pertubuhan Akitek Malaysia (PAM) is preferred.
• Proven experience in implementing brand and execution plans.
• Agency management experience (advertising/digital/media agency).
• Ability to lead a direct team and a multifunctional organization, integrating complex efforts across multiple business areas.
• Excellent organizational and time management skills, with a high attention to detail.

ResponsibilitiesAs a Marketing Manager, you will be responsible for achieving business objectives, budgets, and targets across the entire business. You will be the brand guardian for all marketing campaigns, ensuring compliance with company brand policies. Key responsibilities include:

• Brand Activation: Understand brand objectives and identify opportunities to enhance branding and engagement through innovative brand activation programs. Initiate new ideas and concepts to drive brand objectives.
• Strategic Development: Collaborate with the Sales & Marketing Director to strategize, develop, and implement comprehensive marketing plans, from creative ideation to execution of both offline and online brand activation programs.
• Project Management: Lead and manage the development of key campaigns targeting specific audiences, from budget planning and campaign ideation to managing end-to-end logistics for go-to-market execution.
• Team Leadership: Manage and lead the marketing and technical marketing (specifiers) team members to achieve desired results. Address issues and barriers affecting the implementation of brand projects and formulate effective action plans.
• Event Management: Serve as an internal event consultant, strategizing and managing end-to-end logistics for brand and product events to meet business objectives.
• Social Media Management: Develop, implement, and manage social media strategies. Define key social media KPIs, oversee social media content, and ensure effective engagement.
• Stakeholder Collaboration: Support and collaborate with internal stakeholders. Analyze and create post-mortem reports on all marketing campaigns to measure success and gain insights.
• Vendor Relations: Build and maintain strong working relationships with agencies and external vendors to drive performance. Review feedback and learnings from campaigns with agencies for continuous improvement.
• Travel: This position requires job-related travel.

Benefits

• Company petrol card
• Additional employer EPF contribution
• Dental and medical coverage

SkillsBranding Marketing StrategyImportant InformationNever provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report This Job ad.

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