Marketing Manager

Malaysia, Malaysia

Job Description


Our client, headquarters is in Lae, where it has manufactured paint and chemicals for over 40 years. It has its major workforce in Lae and Port Moresby, and has trade depots in Kimbe, Kokopo and Madang. It supplies industrial chemicals to the mining, oil and gas, agriculture, food and beverage and water treatment sectors. Seventy per cent of its coating products are produced locally.The RoleKey ResponsibilitiesConsumer Driven Category and Brand Strategy

  • Develop and implement a cohesive, long-term category and brand strategy for key brands to deliver profitability growth with the divisions.
  • Lead the portfolio planning and category planning process across the SBU and ensure that 0 \xe2\x80\x93 4 year NPD plans are in place leveraging consumer insights
  • Partner with peers across Marketing & Innovation team in head office to develop and deliver cohesive, differentiated brand and marketing strategies to achieve brand outcomes.
  • Partner with peers across retail and trade management teams in head office to identify and prioritise new market and category opportunities for key brands.
Commercial Delivery
  • Ensure commercial plans/P&Ls meet project, annual, 4-year KPIs. Ensure long term profitability is maximised through category plans. Manage assigned marketing budgets to plan.
  • Ensures connection between marketing and sales functions and supervises their joint work with distribution channels.
Systematic planning and execution
  • Lead the coaching and development across the ANZ marketing team for best practices in category management, portfolio planning and brand planning leveraging group wide capabilities.
Product lifecycle and Inventory Management
  • Support category management initiatives including NPD, run out plans, discontinuation and category range reviews.
  • Collaborate with the Commercial Planner/ Supply Planning team to ensure product availability and maintain optimal inventory to meet future demand.
Market Intelligence
  • Gather data on market size and value, category size and value using such sources as Customs data, National Statistics Authority, sales & sales management data, SAP data.
  • Competitor Data \xe2\x80\x93 gather details on competitors\xe2\x80\x99 volumes & value, market pricing, distribution locations.
  • Market Pricing Analysis \xe2\x80\x93 asses the pricing of the companies ranges against the competitors and provide recommendations to the management.
  • Oversees market research and monitors competitor activity to identify opportunities and trends within existing and new market segments and to ensure that appropriate response strategies are formulated and communicated.
People & Culture
  • Through strong and effective leadership and coaching, reviews and assesses performance, maximise performance of and motivate the category marketing team to ensure business success.
Ideal ProfileRequirements
  • Bachelor\xe2\x80\x99s degree in marketing/ business or related field.
  • Minimum of 8 years managerial experience
  • Experience in Trade Marketing
  • Working experience in a developing country will be an added advantage.
  • Strong customer orientation and adaptable to changing customer demands
  • Able to build up and oversee a marketing team.
  • Strong People and Leadership skills
  • Marketing Planning and Budget management
  • Good communication and interpersonal skill
  • Able to take pressure and adaptable to changes.
  • Willing to Relocate to work in a developing country
What\'s on Offer?
  • Opportunity within a company with a solid track record of performance
  • Join a market leader within Chemicals
  • Flexible working options

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Job Detail

  • Job Id
    JD1061817
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    360000 per year
  • Employment Status
    Permanent
  • Job Location
    Malaysia, Malaysia
  • Education
    Not mentioned