Job Description

Executive recruitment company Monroe Consulting Group Malaysia is recruiting on behalf of a global leading medical imaging company. As business growth and expansion continues, our respected client is seeking an enthusiastic and highly motivated individual for the job of Marketing Specialist - Asia. The opportunity is based in Selangor, Malaysia.

You will be responsible for creating marketing strategies for the Consumables Division within the Asia Region, collaborating with sales teams, providing technical sales support, recommending pricing and margins, overseeing product launches and promotions, and developing the sales skills of channel partners and managers.

Responsibilities: * Portfolio Management & Competitive Analysis

• Maintain and enhance technical expertise in the Consumables product portfolio, competitor technologies, and future roadmaps, and use this information to create localized sales training, tactics, promotions, while providing feedback to Product Lifecycle Management for future product development.
• Use insights for localized sales strategies and provide feedback for future product development.
• Manage market communications, collaborate with Global Marketing, and support customization of marketing materials. Actively engage in new product launches, pricing strategies, and marketing campaigns.
• Provide input for maximizing sales through various channels.
• Develop sales tools and training for Sales Teams, ensuring updated technical documentation and product knowledge.

• Marketing

• Review and ensure accuracy of product and marketing documentation, collaborating with the global marketing team for end-user and channel partner materials (excluding Operator/Key Operator/Technical Manuals).
• Identify and localize promotions for sales, monitor effectiveness, and collaborate closely with channel managers and the global marketing team.
• Manage the budget for product marketing activities, ensuring efficient resource allocation.
• Drive high ROI with integrated marketing campaigns to generate and qualify leads for direct and indirect sales teams. Develop and execute campaigns for the region (e.g., tradeshows, direct mailing, telephone marketing, sales tools, advertising, PR, social media, website, business research, lobbying, customer testimonials, digital campaigns)

• Customer Management

• Understand and align with customer goals for research, teaching, clinical, and financial aspects.
• Provide professional consultation using sales tools to actively support the channel organization.
• Enhance customer satisfaction scores by setting clear delivery expectations across features, functionality, service, training, and support. Collect Voice of Customer input.
• Prepare customer-specific materials and use sales tools to expedite the sales process.
• Collaborate with customer care to optimize the end-customer service experience.

• Sales Support

• Develop and execute sales strategies to meet targets, assisting with tender responses and monitoring opportunities.
• Act as a trusted consultant on current technologies for customers and channel partners.
• Create and deliver customer-specific presentations using sales tools to accelerate the sales process.
• Provide technical information for contracts and deliver non-service product training in the territory.
• Address and escalate customer complaints, sharing best practices with the team.
• Assess channel organization\'s technical and sales skill levels for regular product trainings, both remotely and in-person.

• Business Analysis

• Quantify market share through research and modeling, segmenting customers based on various factors.
• Develop and maintain a country Market Model, managing relationships with local data sources.
• Collaborate with Business Development Managers to qualify deals and guide the sales cycle.
• Evaluate and communicate competitive product offerings to relevant teams.
• Participate in meetings for tracking orders, sales estimates, and reporting on booking and revenue.
• Contribute to the creation and assignment of the Annual Operating Plan and Strategic Review.

• Target Market Introduction & Commercialization

• Review Customer Requirement Documents (CRD) during new product commercialization.
• Manage Trade Trials, including site selection and coordination, while maintaining relationships with reference sites.
• Prepare and execute product launches, focusing on localization and collaborating with channel management and marketing for effective market introduction.
• Create compelling messaging to communicate the product\'s value proposition to the target audience.
• Assist in channel selection, assessing capabilities, and providing training, pricing, and technical support.

• Bachelor\'s Degree or equivalent; MBA would be advantageous.
• Extensive experience in sales, marketing, and product management.
• Strong command in English.
• Clear understanding of hospital workflows, radiology departments, and X-ray systems.
• Good technical knowledge in Print, CR, DR, Injectors, and other Image Capture Products.
• Excellent communication (oral/written) and presentation skills.
• Willing to travel.

Monroe Consulting