Job Description

• Developing and implementing marketing strategies to promote the software app, increase brand awareness, and drive user acquisition and engagement.

• Conducting market research to identify target audiences, customer needs, and market trends.

• Managing and strengthening the brand identity and positioning of the company.

• Planning and executing digital marketing campaigns, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, content marketing, and online advertising.

• Monitoring and optimizing user acquisition channels and conversion funnels.

• Track and analyze marketing performance metrics, such as app downloads, user engagement, conversion rates, customer acquisition costs, and return on investment (ROI).

• Identifying and managing partnerships with relevant organizations, influencers, and industry experts to expand the reach and visibility of the software app.

• Leading and managing a marketing team, by fostering collaboration with cross-functional teams, including product management, design, sales, and customer support.

• Minimum Bachelors degree in Communication, Marketing, or any relevant field of studies.

• At least 5+ years of working experience in digital marketing, product marketing, brand management, or related areas.

• Strong knowledge and understanding of mobile apps and software development processes.

• Ability to think strategically and develop effective marketing strategies aligned with the companys goals and target audience.

• Strong analytical skills are necessary to analyze marketing data, metrics, and trends.

• Possesses leadership and team management skills.

• Excellent communication skills, both written and verbally fluent in English and Mandarin.

Agensi Pekerjaan Executive Recruiters Sdn Bhd