Job Description

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JOB DESCRIPTION

Job Title : Marketing Manager

Department : Marketing

Roles and Responsibilities

2. Lead and manage all marketing related activities and tasks from A&P strategies to A&P tracking, consumer insights/research, competitors monitoring and new product development/innovation planning.

3. Liaise with social media business partners, advertising, mass media, promotional and public relations agencies to enhance branding; create brand identity.

4. Set direction to graphic designers in developing all related marketing communication, corporate brochure, product catalogues, sales kit, and product packaging development, revamp packaging for company product

5. Interviews, hires, and trains marketing department staffs.

6. Establishes marketing goals based on Top Management direction and strategy. Increase brand awareness that translate into purchase decision.

7. Oversees current products health or life cycles and comes up with initiatives for new products launches

8. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.

9. Works with marketing/ Sales/ R&D staff to develop detailed marketing plans for all media channels and sales teams.

10. Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.

11. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.

12. Provides two ways consumers engagement, in-depth information to interested clients, and acts as a representative for the marketing department in important customers meetings.

13. Works within the department budget to develop cost-effective marketing plans for each product or service

14. Tracks all marketing and sales data by weekly/ monthly report and creates detailed written reports and verbal presentations to bring to senior executives.

15. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.

16. Weekly mandatory market visits to keep abreast with market information.

17. Handle customers what\'s app complaints for the company\'s brands.

Sub Specialization : Marketing;Market Research;Marketing Commucation;Brand Management;Product Marketing;Channel Marketing
Type of Employment : Permanent
Minimum Experience : 8 Years
Work Location : Selangor
Salary Range : RM8000 - RM10,000

EPS Consultants