Job Description

Position Summary:

• To lead the planning, development, and integrated excellence execution of marketing and business initiatives, to deliver against business targets.
• Specifically, to lead key business initiatives, including business model innovation, new product launches, long term strategic planning over various stages of the consumer journey.
• This role exists to ensure the plans are executed with high level of cross- functional integration towards expectations required for market leading growth

Key Responsibilities:

• Lead and shape the strategic in-market plans, in execution of a fully integrated closed-loop consumer and professional experience.
• Leverage and represent as the key contact point to SEA/AP stakeholders. Contribute and lead cross-functional teams to operationalize alternative business models that leverage innovation, digital technologies and new methodologies that generate value and achieve business results.
• Drive consistency and elevate to a new standard of execution in-market in relation to 360 consumer and professional communications against brand plans that grow Acuvue\xc2\xae Brand equity, usage, consumption and loyalty.
• Lead business analysis and development of annual marketing plan for the assigned product platform to grow category and shares, countering competitor activities
• Lead business-planning sessions, drive marketing initiatives and act as team leader managing resources of marketing projects.
• Engage, align with regional Vision Care team, leveraging Malaysia as a Centre of Excellence or Test Market to develop consumer & shopper communication or adaptation campaigns, including online, connected commerce, CRM PR, print, POSM.
• Lead the planning and execution of integrated product launches and new initiatives.
• Align, leverage regional and/or global guidance to lead Malaysia research projects such as Growth Lever, GFK and other consumer insight market research studies.
• Perform analysis on consumer, shopper, retail market and category trends, pricing, competition and campaigns tracking to understand opportunities and potential.
• Lead & support in-country efficient A&P allocation; with expertise in budgeting, forecasting and pay-out analysis to maximize investments against planned results.
• Lead peers and in cross function projects
• Lead & represent Malaysia in key meetings as well as business reviews to maximize support for Malaysia to accelerate growth

Key Stakeholders:

• Internal:

+ Malaysia cross-function team; Sales team, Professional Education and Commercial Excellence
+ SEA leadership and marketing teams
+ Regional Vision Care team, Customer Development, Finance, Supply Chain, Professional Affairs, Quality, Regulatory, Legal and Compliance Teams

• External:

+ Agency Partners & Vendors, Research Agency, Government Agencies, Eye Care Professionals and Customer

Key Requirement:

• University educated in business or related disciplines.
• At least 7 years of brand/marketing management experience.
• Strength in digital marketing and innovations, ideally with background in eCommerce or omnichannel retail.
• Proven track record of ability to brand strategy based on strong consumer, shopper, retail, professional & customer insights.
• Experience and knowledgeable in Professional marketing & retail
• Analytical, team player, self-confident
• Innovative and Business Excellence oriented.
• Strong communication and interpersonal skills.
• Strong leadership & business acumen
• Work independently who is a good initiator with strong multi-task and time management skills.
• Strategic thinker with big picture orientation who has ability to zoom in and zoom out
• Strong operational excellence & growth mindset

eQuest