Job Description

Marketing & Product Director (Automotive)

Kuala Lumpur, Kuala Lumpur, Malaysia | Posted: Feb 03, 2023

Responsibilities:

• Identify and implement company strategies based on consumer insights, market opportunities and competitors\xe2\x80\x99 trends, in compliance with global brand scheme.
• Interface with local agencies, developing brand annual calendar and use resources to achieve targets, including but not limited in brands awareness improvement, brand reputation enhancement, campaign delivery, fans acquisition, customer club set up and management.
• Achieve business results through executional excellence and partners with cross-functional teams to ensure MKT activities are executed according to strategy and supported by investment in advertising, social media and events.
• Provide timely and insightful analysis report of market and main competitors to adapt strategy and action plan.
• Interface with Media agencies, lead media development and executions in all communication channel, creating press release, monitoring posting and results.
• Leading the set-up of social media platforms and official website, making strategy and creating content, monitoring result.
• Leading launch events strategy and action plan.
• Responsible for the collection and analysis of market information and the competitors, making summary report.
• Responsible for the brand and product survey and provide the summary report.
• Responsible for setting up other source.
• Lead the identification about opportunities across each approachable segment of local market. Lead in the planning of new models and provide opinions on product definition, product positioning, specs definition.
• Lead the collection of market information, including automotive industry policies, weekly/monthly sales, brand/model/version sales, macro environment and information of auto industry.
• Lead the collection of competitor information, by establishment and maintenance of database (price, volume, version, configuration, parameters), new model launching, marketing activities, and sales strategy.
• Lead the certification progress and coordination with certification institutions or bureau, coordinating or maintaining relationships; and responsible for new car certification (including actual testing).Responsible for laws and regulations constant monitoring.
• Identify the trend of end customer\xe2\x80\x99s requirements, to provide helpful prediction to future products design and development.
• Assist the product survey among potential customers and public people, analyze and train the research results.
• Organize the test drive of this product and competitive product and supervise and the implementation of the general test drive plan.
• Cooperate with the after-sales service department to participate in product quality-related investigations, coordinate the on-site restructuring process, and confirm and accept the results.

• Education: Bachelor degree or above, major in marketing, advertisement, commercial management, economics, automotive engineering or machinery engineering.
• Professional experience: more than 10 years of work experience in automobile Marketing & PR, more than 5 years as marketing or branding director. Successful brand building up and management.
• Abundant resources and relationship with local media, KOL and KOC.
• Strong communication and coordination ability, planning ability and execution ability; relationship establishment and maintenance capabilities.
• Strong ability to withstand pressure; strong subjective initiative, daring to innovate and break through.

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