Job Description

\xe2\x80\x9cThe people who are crazy enough to think they can change the world, are the ones who do.\xe2\x80\x9d
- Steve Jobs
Teach For Malaysia is an independent, not-for-pro\xef\xac\x81t organisation on a mission to empower our
nation through education. We believe that a child\'s education and future should not be determined
by his or her circumstances in life. Thousands of students don\'t have the chance to realise their
potential because of many socioeconomic factors, like how much their parents earn or where they
live.
We recruit, train and support our country\'s rising generation of leaders to teach in high-need schools
across the nation, through the Teach For Malaysia Fel owship - a two-year leadership development
programme. We\'ve impacted over 60,000 students, working with the Ministry of Education and other
partners. Beyond the Fel owship, our growing network of Alumni are lifelong advocates for education
and expanding opportunities for students, working as a movement to build an ecosystem of solutions
at al levels of society - from the classroom to the boardroom.
We are looking for champions to join our team in this movement of change, who share our vision,
mission, and core values; Sense of Possibility, Excel ence, Col aboration, and Integrity. Al these are an
important part of our culture, to ensure long-term, sustainable success, and realise our vision:
One day, all children in Malaysia will have the opportunity to attain quality education.
Our col aborative working environment opens up many opportunities for you to expand your network
and lead your own learning, alongside other team members, Fel ows and Alumni, corporate partners,
the Ministry of Education, and other education stakeholders. Teach For Malaysia is also a partner in
the Global Education Network, Teach For Al .
While our compensation package is fair and competitive, we do not expect this to be your key reason
for joining us. After al , we are not just offering you a job; we are looking for a like-minded future
leader to grow with us and help us in our mission to end education inequity in Malaysia.
Registered as TFM Foundation (919785 P) . A Ministry of Finance tax exempt organisation
Address Level 1, Ming Annexe, 9 Jalan Ampang, 50450 Kuala Lumpur Tel +603 2026 0700 Website teachformalaysia.org
Role
: Senior Manager, Marketing
Start Date
: Immediate
Employment Type
: Full time, 2-Year Contract (renewable)
Location
: Kuala Lumpur, Malaysia
Mission for the Role
The mission of this role is to build and sustain a strong brand for TFM through branding and
marketing strategies, partnerships and activities which wil ultimately drive long-term growth,
sustainability and impact for the organisation in the education system.
Growth Team Context
You wil be part of the Growth function, which comprises of the fol owing teams:
\xe2\x97\x8f Marketing
\xe2\x97\x8f Partnership Development
This role wil report to the Head of Growth.
Key Priorities
You wil be overseeing and leading the Marketing team, especial y in the fol owing areas:
o Brand Development and Management (40%)
o Content and Social Media Marketing (15%)
o Campaign and Data Analytics (20%)
o Public Relations and Media (15%)
Key Responsibilities
\xe2\x97\x8f
Build and strengthen TFM\'s brand as a key in\xef\xac\x82uencer and leader in education
o Lead the planning for TFM\'s Brand Strategy, increase awareness and deepen the
understanding of the work TFM is doing amongst the public.
o Strategise and seek media opportunities and platforms to advocate for the mission
and strengthen TFM\'s value-add and presence as an education thought leader.
o Be the brand lead and drive the overal brand narrative and visual identity internal y
within TFM and external y with partners, supporters and other key stakeholders.
o Proactively identify and manage issues that may detract and jeopardise TFM\'s brand
to safeguard TFM\'s reputation.
\xe2\x97\x8f
Strengthen TFM\'s media presence
o Develop and implement media strategies (Eg. strategic partnerships, developing press
releases)
o Build relationships with key media titles, personnel, in\xef\xac\x82uencers & external
ambassadors to increase awareness and establish TFM as a thought leader and
in\xef\xac\x82uencer in the education space.
o Be TFM\'s representative for the media to manage and mitigate issues and risks that
TFM may face that would impact our reputation.
o Ensure that TFM is portrayed accurately and positively through news coverage.
Registered as TFM Foundation (919785 P) . A Ministry of Finance tax exempt organisation
Address Level 1, Ming Annexe, 9 Jalan Ampang, 50450 Kuala Lumpur Tel +603 2026 0700 Website teachformalaysia.org
\xe2\x97\x8f
Increase awareness and gain leads through data-informed campaigns or marketing
activities
o Lead the conceptualisation and development of recruitment and donation campaigns
to inspire action among target audiences.
o Strengthen TFM\'s digital marketing capabilities to increase awareness about TFM and
gain recruitment and donation leads through multiple digital marketing channels.
o Keep abreast and updated on digital marketing trends and seek out partnerships to
drive this as an area of growth for TFM.
o Lead brand performance reporting and make data-informed decisions with website,
social media and advertising analytics.
\xe2\x97\x8f
Support and strengthen TFM\'s social media and content strategy
o Be a strong thought partner and advise on overal strategy and approach to social
media content.
o Support the Marketing team through content creation (writing), speci\xef\xac\x81cal y in areas
such as vetting through and editing social media content, long-form content and press
releases.
\xe2\x97\x8f
Oversee, craft and align TFM\'s movement and external communications strategy
o Align internal functions to a consistent brand voice.
o Work with internal functions and the CEO to drive and craft high-impact key
communications to external stakeholders and the TFM movement.
\xe2\x97\x8f
Team culture and development:
o Lead, manage and develop the Marketing team comprising Marketing Associates and
Senior Associates.
o Contribute to developing Growth team culture by col ectively brainstorming and
driving team engagement efforts with other Growth managers.
o Establish structures, processes and enhance ways of working to improve team
effectiveness.
o Contribute to the overal organisational strategy and culture as an active participant
and contributor to the discussions and initiatives in the Extended Leadership Team
(ELT) space.
Competencies
\xe2\x97\x8f
At least 7-8 years of experience in public relations, branding, or marketing roles; experience
managing teams across different portfolios
\xe2\x97\x8f
Experience in developing and implementing brand and marketing strategy, identity and
positioning
\xe2\x97\x8f
Strong public relations and media engagement skil s
\xe2\x97\x8f
Wide network of contacts within the marketing, media, public relations and its relevant
industries
\xe2\x97\x8f
Content creation and digital marketing skil s are desired
\xe2\x97\x8f
Strong interpersonal skil s and ability to work col aboratively with al levels of employees and
stakeholders
\xe2\x97\x8f
Ability to be \xef\xac\x82exible and adaptive in a fast-paced and complex environment
\xe2\x97\x8f
Resourceful and can work under tight deadlines and high-pressure situations
\xe2\x97\x8f
Intel ectual y curious, a proactive problem-solver, able to execute ideas and be empathetic
\xe2\x97\x8f
Believes in a strong organisational culture and the importance of community in the workplace
\xe2\x97\x8f
Humility, compassion, and aptitude for learning
Registered as TFM Foundation (919785 P) . A Ministry of Finance tax exempt organisation
Address Level 1, Ming Annexe, 9 Jalan Ampang, 50450 Kuala Lumpur Tel +603 2026 0700 Website teachformalaysia.org
\xe2\x97\x8f
Able to navigate cultural differences and can comfortably work with people from different
backgrounds
\xe2\x97\x8f
Strong written and verbal communication skil s, with high pro\xef\xac\x81ciency in English and
intermediate pro\xef\xac\x81ciency in Bahasa Malaysia is required
\xe2\x97\x8f
Ability to travel, work on some weekends, and other times as needed
APPLICATION
Please scan the following QR code or click on to submit your application through the application
form.
1.
Due to the volume of applications we receive, we apologise that we wil not be able to respond to al
applicants - only shortlisted candidates wil be contacted.
Registered as TFM Foundation (919785 P) . A Ministry of Finance tax exempt organisation
Address Level 1, Ming Annexe, 9 Jalan Ampang, 50450 Kuala Lumpur Tel +603 2026 0700 Website teachformalaysia.org

Teach For Malaysia