Job Description

The Marketing, Senior Specialist will come with strong passion and interest in Youth & Brand Marketing for Fashion Apparel. With at least 2-3 years experience in a relevant industry, you will be savvy in Fashion PR, Influencer Marketing and Events, at the same time pushes boundaries in activating innovative Marketing ideas to the youth community. This role is responsible for creating exciting and effective brand activations for Malaysia and Singapore to acquire, engage and connect the brand with Youth consumers. You will have experiences in driving successful Brand campaigns with key performance KPIs clearly set-out and achieved.

Responsibilities:

• Support Malaysia and Singapore business in Brand & Product Marketing campaign planning and activation according to country Brand & Product calendar.
• Collaborate with agency partners to develop exciting / innovative ideas that appeals to Youth consumers and activate brand moments with objectives to engage and connect \xe2\x80\x93 eventually nurturing Levi\xe2\x80\x99s to become the most loved and relevant lifestyle brand.
• Manage and coordinate to best-in-class execution of activation in Malaysia & Singapore.
• Close collaboration required with cross-functional teams and regional/Global Levi\xe2\x80\x99s Marketing teams.
• Support Marketing Lead on A&P budget management for Engagement activations.
• Successfully activate global collaborations and create desire and PR mileage and amplification.
• Develop agency briefs in line with planned Brand calendar and seize key commercial moments to ensure always on product and style consideration amongst our target audience.
• Stay current on news and trends within innovative youth marketing, cross-leverage of PR & paid media.
• Savvy in youth consumer insights and what makes them tick when it comes building brand love and connection.
• Responsible for feedback and reporting of key campaign KPIs to South-East Asia Leadership team and any Market Input/Feedback requests for support.
• Obsess KPIs and insights, prepare report for Monthly/Quarterly Review for business.
• General Marketing Ops support to the team.
• Will require to support Dockers pan-brand if needed.

Requirements:

• Degree qualifications between 2-3 years working experience in Brand Marketing.
• Experience in end-to-end campaign brief, development, planning to execution.
• Sensibility and ability to articulate learnings and relevant POV from data outcomes.
• Fashion PR & Influencer management experience an advantage.
• Ability to unleash leadership skills to potentially undertake project-driven initiatives and collaborate with other functions / stakeholders effectively and efficiently.
• Excellent verbal & written communication flair and skills. Can communicate effectively.
• Enterprising - demonstrates capacity for independence, a go-getter, creative and embraces innovative thinking, with good commercial sense.
• Meticulous and ability to multi-task in a fast-paced retail environment

LOCATION 501A, Level 5, Uptown 1,1 Jln SS21/58 Damansara Uptown, Petaling Jaya 47400 Selangor Darul Ehsan, Selangor Malaysia

FULL TIME/PART TIME Full time

Levi Strauss