Job Description

:About the Role:Grade Level (for internal use): 09Do you possess a passion for crafting engaging marketing campaigns and leveraging technology to drive results?We are seeking a highly skilled and detail-oriented Marketing Automation Specialist to join our dynamic team. In this pivotal role, you will play a key role in developing, implementing, and optimizing automated marketing campaigns that propel our events towards success.Key Responsibilities:

• Navigate the exciting world of events marketing automation, utilizing Marketo, Cvent, and Adobe Experience to design, launch, and optimize end-to-end campaigns.
• Partner with internal teams to understand event goals and translate them into targeted strategies that maximize attendee engagement.
• Craft personalized email, web and digital experiences using Marketo or similar technology platforms, leveraging dynamic content and segmentation techniques.
• Be a data whiz! Analyze campaign performance, generate insightful reports, and recommend data-driven strategies for continuous improvement.
• Foster a collaborative environment - Support and train team members on maximizing marketing automation tools.

Qualifications:

• Bachelor\'s degree in marketing, business, or a related field (Marketo certification a plus!).
• 3-5 years of experience crafting and managing successful marketing campaigns, with a proven track record in B2B email marketing (2+ years).
• Proficiency in Marketing Automation solutions is essential, including the ability to design and develop drip and nurture campaigns.
• Working knowledge of HTML/CSS and email creation/editing is a must.
• Deep understanding of lead management and data-driven marketing strategies.
• A keen eye for detail and a passion for staying current in the ever-evolving marketing automation landscape.
• Excellent communication and collaboration skills to thrive in a cross-functional environment.
• Understanding and compliance with APAC data privacy regulations (DNCR, DNMR, etc.) is a must!

If you\'re a results-oriented marketer who thrives on using technology to create exceptional event experiences, we want to hear from you! Apply today and become an integral part of our APAC events success story!About S&P Global Commodity Insights
At S&P Global Commodity Insights, our complete view of global energy and commodities markets enables our customers to make decisions with conviction and create long-term, sustainable value.We\'re a trusted connector that brings together thought leaders, market participants, governments, and regulators to co-create solutions that lead to progress. Vital to navigating Energy Transition, S&P Global Commodity Insights\' coverage includes oil and gas, power, chemicals, metals, agriculture and shipping.S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the world\'s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world\'s leading organizations navigate the economic landscape so they can plan for tomorrow, today.For more information, visit .What\'s In It For You?Our Purpose:Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence\xc2\xae, pinpointing risks and opening possibilities. We Accelerate Progress.Our People:We\'re more than 35,000 strong worldwide-so we\'re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We\'re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We\'re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.Our Values:Integrity, Discovery, PartnershipAt S&P Global, we focus on Powering Global Markets. Throughout our history, the world\'s leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.Benefits:We take care of you, so you can take care of business. We care about our people. That\'s why we provide everything you-and your career-need to thrive at S&P Global.Our benefits include:Health & Wellness: Health care coverage designed for the mind and body.Flexible Downtime: Generous time off helps keep you energized for your time on.Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.Family Friendly Perks: It\'s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.For more information on benefits by country visit:Diversity, Equity, and Inclusion at S&P Global:
At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation - Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn\'t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.Equal Opportunity EmployerS&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person.US Candidates Only: The EEO is the Law Poster describes discrimination protections under federal law.203 - Entry Professional (EEO Job Group) (inactive), 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group)Job ID: 296502
Posted On: 2024-04-02
Location: Penang-Jalan, Pulau Pinang (Penang), Malaysia

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