Job Description

Job Title: Marketing Strategist

Role Overview:

The Marketing Strategist is a key partner to the business development team, responsible for developing and executing marketing strategies that help clients strengthen their market presence. This role involves conducting research, crafting campaign concepts, and aligning strategies with client goals to support effective sales pitches and long-term brand impact. The strategist will serve as the creative and strategic bridge between sales, client needs, and marketing execution teams.

Key Responsibilities:

Collaborate with sales team to understand client needs, industry dynamics, and target markets. Conduct market research, competitive benchmarking, and consumer insights analysis. Ideate and develop campaign concepts that push creative boundaries and differentiate client brands. Align strategies with overall business objectives, promotions, and event calendars. Create tailored marketing plans, including social media, content production, influencer activations, and offline initiatives. Support sales with strategic presentations, proposal decks, and storytelling that resonate with client objectives. Monitor campaign performance, provide insights, and recommend optimizations. Ensure consistency and brand cohesion across multiple business units and platforms. Advise on strategies to engage younger audiences and niche market segments. Work closely with creative, digital, and agency partners to deliver campaigns on time and budget.

Qualifications & Requirements:

Bachelor's degree in Marketing, Communications, Business, or related field. 1-3 years of experience in marketing strategy, campaign planning, or brand management. Strong knowledge of social media, digital platforms, and integrated marketing campaigns. Proven ability to generate creative, innovative ideas that challenge norms. Strong analytical, research, and storytelling skills. Excellent communication and presentation skills. Collaborative mindset with ability to work across sales and cross-functional teams. Experience in hospitality, F&B, retail, or leisure industries is a plus.
Job Type: Full-time

Pay: From RM4,000.00 per month

Work Location: In person