Job Description

Role Summary

The Media Manager will sit within the digital & e-commerce pillar of both the Professional Products (PPD) & Active Cosmetics divisions (ACD) in L'Oreal MYSG and will be responsible for all media investments, strategy & performance of campaigns across channels. In the role, you will be working closely with media partners to plan and implement all paid media for both divisions. You will ensure that campaigns are executed in a timely manner with a focus on driving campaign performances in line with Brand objectives & set media KPIs. The role requires you to obtain a solid understanding of consumer personas & target audiences and an ability to translate these findings into effective media strategies, ensuring that a progressive consumer funnel, from awareness to consideration, to conversion is built.

Responsibilities

• Create media briefs to ensure that brand requirements are clearly addressed by partner agency
• Review & optimize strategies proposed to ensure that KPIs & business goals are met
• Manage media budgets with Brands to ensure that spending is as plan
• Ensure that all agreed media strategies are clearly communicated & aligned with stakeholders
• Translate data & campaign findings into easily understandable executive summaries & ensure that data driven insights are effectively presented via real-time dashboards
• Leverage on existing media insights & best practices across geographics to adapt strategy to fit nuances of local market
• Collaborate with key partners (eg. Meta, Bytedance etc.) to experiment & optimize on utilization of adtech/martech to advance business performance online

• At least 5 years of experience in performance or digital media
• Experience managing media budgets & media agencies
• Experience working within retail, e-commerce or FMCG companies
• Excellent communication, influence and presentation skills