Job Description

Meta Ads Specialist

As a Meta Ads Specialist, you will be responsible for planning, executing, and optimising paid advertising campaigns on Meta platforms

(Facebook, Instagram, Meta Audience Network)

to attract and convert property investors and home-buyers. You'll play a key role in supporting the company's lead-generation efforts, brand awareness, and acquisition goals across Australia's emerging property markets.

Key Responsibilities

Develop, launch, and manage paid advertising campaigns across Meta platforms (Facebook, Instagram) aligned with business goals (e.g., investor leads, home-buyer enquiries, property development awareness). Conduct audience segmentation, ad-creative testing (copy, visuals, formats), bid strategy optimisation, and budget allocation to maximise ROI. Collaborate with the content and design teams to produce high-impact ad creatives, landing pages, and ad copy that reflect the brand voice and core values (ethical, transparent, client-focused). Monitor, track, and analyse campaign performance metrics (CPC, CPA, ROAS, CTR, lead quality) and generate reports to inform decision-making and optimisations. Set up and maintain ad-account infrastructure including pixel setup, conversion tracking, custom and lookalike audiences, remarketing funnels, and A/B testing frameworks. Work closely with the marketing and sales teams to align ad campaigns with funnel stages, ensure smooth lead hand-off, and optimise for high-quality conversions. Stay updated with Meta platform changes, algorithm updates, ad policies, and industry best practices--apply them to improve campaign efficiency and compliance. Maintain campaign timelines, budgets, documentation, and archive all ad assets and creatives for future reference. Provide strategic recommendations to scale successful campaigns, explore new ad formats (e.g., Reels, Story ads, Instant Experience), and drive continuous improvement of paid media strategy.

Skills & Experience

Minimum 2-4 years' experience managing paid Meta advertising campaigns (Facebook/Instagram), ideally in a B2C environment (property/real estate, investment, or financial services a plus). Strong analytical skills and experience with ad-analytics tools, conversion tracking, Google Analytics, and ad-platform insights. Proficient in Meta Ads Manager, Business Manager, Ad Account setup, pixel implementation, and ad-tech integrations. Demonstrated ability to produce, test, and optimise ad creatives (copy, image, video) for performance. Excellent understanding of paid-media metrics and how they tie to business outcomes (lead volume, cost per lead, cost per acquisition, return on ad spend). Ability to work cross-functionally (marketing, design, sales) and manage campaigns end-to-end. Self-motivated, detail-oriented, strong organisational skills, and able to manage multiple campaigns/projects in a fast-paced environment. An interest in property investment and real-estate markets will be highly regarded.

Key Attributes

Highly analytical and data-driven: uses insights to iterate and improve. Creative mindset with the ability to translate business goals into ad concepts and formats. Strong collaborator with good communication skills and proactive attitude. Commitment to ethical practices and client-focused messaging (aligned with company values). Adaptable to changes in digital-ad platform ecosystems and able to pivot quickly.

Qualifications

Bachelor's degree in Marketing, Advertising, Business, or related field preferred. Certifications in Meta Blueprint (or equivalent) are advantageous. Proven portfolio or case studies of successful Meta campaigns and lead-generation outcomes.

What We Offer

Opportunity to work with a dynamic, growing property-investment company operating across Australia's emerging markets. A supportive team environment with exposure to both marketing and real-estate/investment domains. Competitive remuneration, performance incentives, and career growth potential.

Flexible & Hybrid

working arrangements
Job Types: Full-time, Permanent

Pay: Up to RM5,000.00 per month

Benefits:

Health insurance Opportunities for promotion Professional development Work from home
Work Location: In person