Job Description

Identifying gaps and opportunities from app users, transactions, and revenue trend, and optimize/ improve those above with paid digital media channels Explore new opportunities to grow campaigns more efficiently and test new channels and trends to build credibility, remain competitive and have possess an added value Optimizing CAC from all performance marketing channels and ensure its efficiency. Conceptualize media buying campaigns and execute accordingly. Identify, propose new channels that\'d compliment primarily app usage and develop new/ improving existing channel paid media strategies and implement paid media plans Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Tweaking strategies and budgets based on performance to maximize ROI across different channels. Work with creative and marketing teams to test strategies and innovation. Create and provide accurate and timely metrics reports, analysis and insight to demonstrate the performance and return on investment of all digital marketing activities Understanding of different target audiences\' nuances from a geographical perspective Document campaign evolution to monitor overall performance and identify best practices. Evaluate paid digital media performance report and provide insights and recommendations for further enhancements to maximize budget that attribute to overall Digital marketing ROI Develop and present learnings from your analyses, including actionable insights and recommendation Create dashboards, data visualizations, and campaign performance reports Assist in any other ad hoc tasks given Must possess at least a diploma or a bachelor\'s degree in marketing / marketing communications / PR / design / graphic design / psychology / advertising Minimum 3 years of experience in F&B / retail / fashion / event management / advertising handling matters relating to digital marketing, performance marketing, advertising, or data analytics Experiences in SEO/SEM, PPC, Google Analytics, Competitive Analysis Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns) Experiences in user purchasing journey, funnel marketing, digital marketing, and performance marketing At least 2 years\' experience in executing digital paid media campaign such as Facebook/Google and expertise in Google Analytics. Proficiency in Microsoft Office tools, Excel proficiency a must Has good command of both written and spoken English, any additional language is a bonus. Able to work in a fast-paced and dynamic work environment Ability to make hyper data-driven decision and able to learn and apply new knowledge fast and effectively. Critical thinking and creative. Ability to have a structural thinking and documentation skill. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-zus-coffee-job-performance-marketer-1]

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