Performance Marketing Specialist

Batu Pahat, Johor, Malaysia

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Prior experience in managing Facebook/Google advertising campaigns and generate consistent business results with budgets more than RM20k above / month.

Responsibilities

Work with a strong team of Performance Marketeers to execute strong and innovative digital marketing strategies for Gaias and Riffar. This includes content, social, email, online advertising, SEO/SEM, other techniques to drive traffic to our eCommerce websites.
Drive traffic through Facebook Advertising using targeting and campaign structure best practices particularly regarding Facebook.
Research, identify and evaluate trends and insights for growth opportunities, and test new marketing channels and tools.
Make strategic decisions, manage marketing budgets, develop web initiatives and execute projects on-time.
Oversees campaign creatives and guides digital media planning and execution.
Conceptualizes new and innovative ads and partners with the creative team for development.
Tracks media budgets and expenses by channel.
Determines which paid channels yield the best returns and allocates advertising budget accordingly. Monitors/adjusts campaign controls to achieve optimal results.
Analyse advertising data to identify outliers in performance, delivery, tracking, and pacing.

Benefits

Ricebowl

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