Job Description

JOB DESCRIPTION


JOB TITTLE
PERSONAL FINANCIAL CONSULTANT (PFC)


Grade



Location
Branch


Reports To
Branch Manager


Other Reporting Relationship
Segment Manager


Job Purpose
Actively market and sell all core consumer products, primarily to branch walk-in customers. The Personal Financial Consultant executes a consultative selling process, which involves identifying and recommending CIMB products to meet customer\'s financial needs.


Key Products
Retail Loan
ASB Financing
Personal Financing
Wealth Management
Credit Card
Bancassurance


KEY RESPONSIBILITIES


Sales Planing
To actively identify and pursue sales opportunity by : Generating new leads through asking for referrals, networking with lawyers, real estate agents, data mining existing depositors for additional opportunities etc. Following up on leads promptly Executing requisite number of con calls. Participating in sales activities / customer acquisition activities organised by Branch or HQ
To manage sales pipelines by: Participating in sales management routines where sales activities and results will be reviewed with BM
To maintain accurate and updated information by: Keeping abreast with updated product information and market changes (e.g. revised interest rate of CIMB products and competitors, equity, interest rate markets) Maintaining accurate and updated information on customers. Maintaining accurate and updated information on leads and pipeline reporting.


Sales Execution
To actively market and sell CIMB\'s consumer products to all customers by : Understading assessing customer\'s requirements and recommending appropriate consumer products. (using the relevant performance support tools : e.g. Tactical Sales Tool, CPMS) Actively cross - selling to CIMB\'s customers.
To execute sales based on customer request on timing
Referring new non-consumer lending opportunities to the appropriate units (e.g. SME desk, Business Banking)
To work with the branch sales team to execute marketing and sales plan communicated by the Branch Manager such as atteding launch sites (e.g. produt roadshows) when reqiured.
To ensure turnaround time for credit, wealth and bancassurance applications and fullfillment processes in system (straight Through and Forms) are within service levels agreed upon. Escalate to Branch Manager when necessary
To ensure completeness and accuracy of documentation or data entry upon submission or after sales services to Fulfillment Operations.
To comply with process and procedures for sales execution, appeals, discounts, redemption etc.


Customer Relationship
To build and maintain long-term and profitable relationships by: Providing quality customer service that upholds customer waiting time. Obtaining customer\'s feedback on sales - related matters and inform Branch Manager, where appropriate. Resolving customer\'s problems and complaints on sales - related matters and escalate unresolved complaints to Branch Managers on exception basis


Compliance
To manage portfolio risk exposure for customers (only applicable when it is technology enabled)
To ensure that there are no discrepancies, exceptions and non-compliance when booking rates (e.g. Unit Trust, Currency and Treasury products)
To strictly comply to the CIMB Bank\'s policies and procedures, including credit control procedures, audit compliance, BNM Guidelines etc
To comply with sales code of ethics and governance
To respond to compliance enquiries from Vertical line (BM, RD & CSD Head ) and Horizontal line (Segment Manager and Sales Segment Support Lead)


People Management
To encourage and promote teamwork within branch sales team by : Providing assistance (e.g. training, knowledge sharing, covering of duties ) to sales team members where necessary Identifying and sharing new ideas and approaches for increasing sales and maximising customer experiences Maintaining a conducive and professional working relationship within the sales team.
To project a professional business image at all times through high standards of housekeeping and personal grooming
To participate in the Continuous Professional Development Program


Key Perfomance Indicators



Qualification
Note : The qualification indicated are the ideal requirements for the position. Exceptions may apply internally promoted staff based on performance
1. University Degree (preferably in business or accounting)*
2. Banking diploma with 3 years relevant banking experience may be considered
Graduates and diploma holders are required to have a minimum of 4 credits in SPM


Experience
2 - 3 years banking / sales and marketing experience is preferrable
Fresh graduates may be considered


Education & Training (or equivalent)



Skill / Competencies
To be update based on Competency Modal
1. Good networking skills, customer focus, confident, proactive and results oriented
2. Exellent communication skills. Profficient in English and Bahasa Malaysia. Mandarin is preferable but optional.
3. Good business ettqutte and image.
4. Computer skills e.g. Microsoft Office