Job Description

You are: (personality/competencies, etc.)

• Someone who is enjoys working in a dynamic fast paced environment. Able to communicate effectively and happy to take the lead and ownership to execute and launch campaigns to achieve your goals.
• Somebody that can multitask, work independently, and is able to learn quickly.
• Experienced in understanding customer behavior, campaign planning and execution.
• Have experience with customer journeys and fulfillment on both traditional and digital platforms. Able to optimize customer journeys at campaign levels to achieve KPIs / targets. Experience in personalization and omnichannel marketing.
• Able to understand customer profiles / personas / segmentation + data analytics to work with various cross functional teams to optimize campaign performance.

Your Responsibilities: (What is this role all about? What are the expectations of the applicant?)

• Customer Insights & Analytics: Leverage customer data and analytics to generate actionable insights, identifying opportunities for customer growth and revenue enhancement.
• Customer Segmentation & Targeting: Develop data-driven customer segmentation based on usage patterns, demographics, and customer behavior.
• Lifecycle Management: Design and implement customer lifecycle campaigns to drive retention, upsell, cross-sell, and churn management.
• Campaign Management: Plan, execute, and monitor multi-channel campaigns (SMS, email, push notifications, etc.) aimed at enhancing customer engagement and increasing revenue.
• Product Bundling: Work with the product teams to design and promote bundles, packages, and offers that cater to specific customer needs and drive value.
• Customer Journey Optimization: Map customer journeys to identify pain points and create interventions that improve customer satisfaction.
• Reporting & Performance Analysis: Measure the effectiveness of campaigns through KPIs such as revenue growth, churn rate, customer satisfaction (NPS), and campaign ROI. Present findings to senior management.
• Collaboration: Work closely with cross-functional teams including marketing, sales, finance, and IT to ensure seamless execution of CVM strategies.
• Digital Engagement: Enhance the digital engagement strategy through personalized and targeted communication on mobile apps, websites, and other digital channels.

Your Merits: (These are must haves in terms of qualifications & experience & specific technical /professionals skills that you expect from the applicant)

• Demonstrable experience in a commercially oriented role or other business/ analytics related roles.
• Understanding of customer segmentation, good analytical and problem-solving orientation.
• Proficiency in working with cross-functional teams to drive customer-centric strategies.
• Excellent communication skills and the ability to present insights and recommendations to senior stakeholders and influence cross-functional teams to champion new concepts and initiatives
• Strategic thinking, with the ability to think ahead, anticipate problems, issues and solutions.
• Comfortable executing campaigns across different channels e.g. SMS, EDM, App, etc.
• Bachelor Degree and/or Professional Qualifications in the related field.
• 5 - 8 years of experience in CVM or product management.

We are now ONE! Celcom and Digi have merged with the aim of bringing you the best of both networks, products and services, customer experience and innovation, to meet all your connectivity needs now and in the future.We believe that connectivity improves everyone\xe2\x80\x99s lives. Our aim is to serve the growing digital needs of our customers by leveraging the newly combined widest network footprint, distribution touchpoints, innovative range of digital products and services, and superior customer experience.Being customer-obsessed, we are driven to perform relentlessly and build a responsible and caring brand as we are now stronger together.

CelcomDigi