Company Description
About Publicis Groupe
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world\'s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the \xe2\x80\x9cPower of One\xe2\x80\x9d and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.
The Role of Public Relations
Public Relations Executives manage the information between organisations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements.
A PR Executive works within a wider team and aims to influence public opinion or behaviour without the use of paid advertising.
By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR Executive works to proactively promote the profile and reputation of their clients.
Typical Work Activities
The work of a public relations (PR) Executive is likely to vary from day-to-day, depending on the organisation and sector.
PR agencies often specialise in specific industry sectors, such as consumer, business-to-business (B2B), financial or healthcare.
Tasks typically involve:
\xc2\xb7 liaising on a daily basis with clients and the media, often via telephone and email;
\xc2\xb7 relationship building and networking with colleagues, clients and the media;
\xc2\xb7 monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients;
\xc2\xb7 working as part of an account team to develop client proposals and implement the PR activity;
\xc2\xb7 preparing regular client reports and attending client meetings;
\xc2\xb7 researching, writing and distributing press releases to targeted media;
\xc2\xb7 promoting news stories and features to the media, known as \'selling in\';
\xc2\xb7 collating, analysing and evaluating media coverage;
\xc2\xb7 event management, including press conferences and promotional events;
\xc2\xb7 attending and promoting client events to the media;
\xc2\xb7 assisting with the production of client publications, such as in-house magazines;
Qualifications
\xc2\xb7 Diploma or Bachelor\'s in Public Relations, Mass Communication, Business, or equivalent education/years of experience
\xc2\xb7 Excellent communication, presentation and leadership skills.
\xc2\xb7 Outstanding organizational and time management skills.
\xc2\xb7 initiative
\xc2\xb7 Aptitude in presentation and public speaking
\xc2\xb7 Critical thinker and analytical problem solver
\xc2\xb7 Solid understanding of different media awareness
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