Job Description

Make A Real Difference at PropertyGuru.
Real Aspirations. Real People. Real impact.PropertyGuru is Southeast Asia\'s leading PropTech company, and the preferred destination for over 41 million property seekers to connect with more than 63,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 3.2 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.PropertyGuru.com.sg was launched in Singapore in 2007 and since then PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 15 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio of leading property marketplaces across its core markets; award-winning mobile apps; mortgage marketplace, PropertyGuru Finance; and a host of enterprise solutions now under PropertyGuru For Business, including a high-quality developer sales enablement platform, FastKey, DataSense, ValueNet, Awards, events and publications across Asia.Responsibilities:JOB DUTIES & RESPONSIBILITIES:

• You will report to the Head of Marketing - DSS.
• You will work on our flagship SaaS product (DataSense).

Market Research and Competitive Analysis

• Conduct market and product category research to identify trends and the competitive landscape.
• Analyse trends and market data to help the product team make informed decisions on the product roadmap.
• Identify gaps in our product coverage and features which have latent and explicit market opportunity.

Product Positioning

• Develop and refine the specific product positioning that matches with the DataSense core value proposition.
• Build the product messaging that resonates with all target segments at the decision-maker and buyer persona.
• Collaborate closely with product management, sales & revenue teams as well as brand & marketing comms teams to ensure consistent communication of the DataSense core value proposition.

Voice of Customer (VoC)

• Be the unified Voice of the Customer for our flagship DataSense product.
• Build and execute on product marketing frameworks that ensure frequent feedback cycles for internal DSS teams focused on customer insights, customer needs, customer advocacy and customer feedback (NPS). Establish KPIs to measure the VoC framework.
• Ideate and execute on case studies, testimonials, and referrals. Own this part of the DSS marketing calendar.

New Product | Feature Launch

• Plan and execute effective product and feature launches, working closely with product management, sales & revenue, and other marketing teams.
• Work with DSS Sales Enablement to ensure all teams have the required product knowledge, coaching and sales collateral for all new product and feature launches.

Product Marketing Comms

• Plan and execute effective product marketing comms to all existing clients and pipeline prospects.
• Comms via Direct Marketing (EDMs and / or CRM Lifecycle campaigns) include new product and feature launches, monthly newsletters, and product migration / upgradation updates.
• Work closely with the DataSense product managers to plan and update the Product Blog.

Requirements:

• Bachelor\'s Degree with at least 7-8 years of total B2B or Consumer Marketing experience, out of which at least 2 years must have been in a Product Marketing role, within an internet company in Southeast Asia. Experience in Product Marketing will be preferred for this role.

• Ambitious, self-driven and highly motivated individual who can work well in an online startup VUCA (Volatile, Uncertain, Complex, Ambiguous) environment.

• Must be able to work independently most of the time and think strategically when approaching tasks.

• Strong interpersonal skills and able to effectively network with clients and within the PropertyGuru business.

• Coachable attitude: Should be willing and able to learn about the PropertyGuru platform, the multiple DSS products, processes, and stakeholders extremely fast.

• Communication: Strong and effective communicator with good presentation and speaking skills who can verbally and visually articulate their point of view clearly and succinctly.

• Should have a deep desire to excel and develop a career in a high-growth tech startup.
• Should have demonstrated integrity and respect in the performance of their duties.

• An in-depth understanding of the real estate market and ecosystem players in Malaysia is a plus, but not mandatory.

PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative an learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.

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