Job Description

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the area of mobility solutions, consumer goods, industrial technology of energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. At Bosch, we develop, examine and enhance new systems, components and technologies. Our aim is simple - improving lives. Some 70,000 researchers and developers work for that at Bosch: at 120 locations worldwide, in a single network. In 2018 the Bosch Group had 410,000 associates worldwide and achieved 78 billion euros in sales. Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group\'s interests in South East Asia. In the Research and Technology Center Asia Pacific we focus on solutions and products for South East Asia, China and India.

Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch has diversified businesses in Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has three manufacturing plants in Penang providing Car Multimedia, Power Tools and Automotive Steering systems. In 2018, Malaysia contributed sales of RM 538 million (113 million euros) and employed more than 4,500 associates.



Your contribution to something big!

Role Description:

The Product Specialist (PS) is the expert for the specific product group(s) in the sub-region from the technical and commercial perspectives and drives product related activities, collects market intelligence and conveys future product requirements to the Business Unit. The Product Specialist (PS) is responsible for turnover and gross margin (in country margin and regional BU gross margin) in agreement with the BU. He/She is also responsible for product positioning / image in the region in agreement with the BU.

Objectives:

• As product experts who deliver product competitiveness to contribute trade marketing excellence, ensure Knee Joint excellence between Business Unit (BU) and Regional Office (RO); creating product competitiveness based on product knowhow & marketing knowledge; satisfy customers by providing attractive customer solutions; high customer orientation with go to market focus.
• Support Business Unit and sales force. Agree on promotion and campaigns (product specific content for communication).
• Create Product Plan of activity; Support with specific product training and do the internal product training for marketing and sales and externally for both 1st and 2nd Trade Level (TL).
• Responsible for the development and implementation of product strategy in conjunction with the BU Follow through of Growth Projects (CAP).
• Responsible for business for respective product groups (follow-up w/ KPI defined).
• Define positioning of product line (specification and pricing) by distribution channel.
• The expert in market intelligence for his/her products (customer, competitors, pricing, service, coverage, features, USPs, etc.)
• Analyse business with FAS. Keep tap on figures for business plan (sales volume and revenue)
• Define product category specific price components in alignment with Country marketing & sales force.

• Economic academic education, with focus on marketing
• Minimum of 3-5 years of experience within marketing, if possible, also in sales.
• Strong English and local language skills are required.
• Should have above average presentation skills (sales pitch)
• In depth knowledge of the key systems BW, SAP or FAS (or quick to learn)
• Strong knowledge which functions the products fulfil in the vehicle, how they differentiate and their features and benefits on both the commercial and the technical side and present them to the relevant recipients.
• Comprehensive Knowledge of the 5P\'s and their leverages in the market.
• Comprehensive Knowledge about product costing/pricing and other product related commercial/financial processes
• Skilled in competitor product analysis and consumer behaviour analysis
• Should take ownership of customer queries

• Flexible working environment
• Flexi benefits allowances
• Employee discounts on Bosch products
• Associate Development programs @ BOSCH
• A working environment that promotes diversity and inclusivity

Bosch