Job Description

• Develop and implement trade activation plans aligned with overall business objectives, focusing on key product categories and target markets.
• Collaborate with sales, marketing, and product teams to identify opportunities for growth, including new product launches, promotions, and pricing strategies.
• Analyse market trends, consumer behaviour, and competitive landscape to identify insights and capitalise on market opportunities.
• Create impactful marketing and trade marketing materials such as point-of-sale materials, merchandising displays, and sales presentations.
• Manage trade marketing budgets, tracking expenses, and ensuring effective allocation of resources to achieve maximum ROI.
• Build strong relationships with sales team, trade partners and distributors to ensure effective execution of channel and category initiatives.
• Monitor and evaluate the performance of activation campaigns, using data-driven insights to optimise strategies and tactics.
• Conduct regular market visits and engage in fieldwork to gather feedback, identify challenges, and align strategies with market realities.
• Stay current with industry trends, competitor activities, and emerging opportunities, providing recommendations to leadership as needed.

Highly visible and regional role to oversee the APAC market|Senior leadership position for a reputable Food Services Company

• Bachelor\'s degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Strong experience in sales, marketing and trade marketing or related roles within the dairies/food ingredients industry.
• Proven track record of developing and executing successful trade marketing strategies.
• Strong analytical skills with the ability to interpret data and insights to drive decision-making.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in MS Office suite; experience with marketing analytics tools is a plus.
• Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.

The client is one of the leading players in the dairies and food ingredients industry, dedicated to delivering high-quality products to our customers. We are seeking a dynamic and experienced Regional Category and Activation Manager to join the team and drive the channel initiatives across Asia Pacific.

• Leading senior leadership position for a renowned Food Services Company in Malaysia .
• Highly visible role with autonomy to drive change.
• Growth prospects.

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