Job Description

The Airline Marketing Executive is responsible for developing and implementing marketing strategies to promote the airline\'s services and enhance its brand presence. This role involves market research, campaign creation, digital marketing, and collaboration with various teams to ensure the successful execution of marketing plans. The ideal candidate will have a strong understanding of the airline industry, excellent communication skills, and a creative approach to marketing.Reporting to the assigned Marketing Manager - the Marketing personnel will manage marketing initiatives, partnerships, sponsorship, distribution and market development activities for the assigned market and projects with the related markets of AirAsia MOVE.ResponsibilitiesResponsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;Monitor, analyse and report campaign performance results against targets set by the business;Reports to the Marketing Manager and works closely with them to align plans for the business\xe2\x80\x99s goals, direction and objectives;Work closely with all functional support teams in Creative, Social Media, PR, Digital & Brand to align campaigns to ensure smooth execution and consistency in communications;Utilise creative channels to maximize promotional opportunities for AirAsia MOVE in a cost-efficient manner to build a consistent level of \xe2\x80\x9cbuzz\xe2\x80\x9d around the brand;Acting as a Brand Ambassador for AirAsia - building on the awareness of AirAsia MOVE as a global brand in the travel & e-commerce spaceAssist to produce content strategies for campaigns for various purposes (social media, promotions, EDM, etc.)Maintain relationships with media vendors and publishers to ensure collaboration in promotional activitiesMonitor progress of campaigns using various metrics and submit reports of performanceAssist with any ad-hoc day to day tasks as required by the teamDesired Skills & ExperienceEducation:Bachelor\xe2\x80\x99s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related disciplineExperience:Minimum of 1-3 years of experience in marketing, preferably within the airline, travel or hospitality industries or e-commerce or similar consumer goods business is ideal but not necessary;Proven track record of developing and executing successful marketing campaigns.Skills:A passionate and creative go-getter with the ability to work independently with little supervision;A commercial thinker with a keen sense of market & consumer trends;Excellent analytical skills and ability to understand data and campaign performance;Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention;Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines;Ability to be agile and adaptable to changeExcellent verbal and written communication skills with the ability to converse with Senior Management and Senior external partiesAdditional InformationThis position may require occasional travel domestically and internationally to attend industry events, market visits, familiarization trips and meetings.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

AirAsia