Regional Marketing Manager

Kuala Lumpur, Malaysia

Job Description

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#BeMore Do you aspire for a rewarding career that lets you do more and achieve more? Unleash your full potential at work with TDCX, an award-winning and fast-growing BPO company. Work with the world\xe2\x80\x99s most loved brands and be with awesome, diverse people. Be home, belong, and start your journey to #BeMore! Top reasons to work with TDCX. \xe2\x80\xa2 Attractive remuneration, great perks, and performance incentives \xe2\x80\xa2 Comprehensive medical, insurance, or social security coverage \xe2\x80\xa2 Premium workspaces \xe2\x80\xa2 Engaging activities and recognition programs \xe2\x80\xa2 Strong learning and development plans for your career growth \xe2\x80\xa2 Positive culture for you to #BeMore at work \xe2\x80\xa2 Easy to locate area with direct access to public transport \xe2\x80\xa2 Flexible working arrangements \xe2\x80\xa2 Be coached and mentored by experts in your field \xe2\x80\xa2 Join a global company with 26 years of experience and 310+ industry awards What is your mission? You will join our local marketing experts team in Malaysia. You will focus on driving the regional marketing strategy and designing 360 campaign briefs to support strategic growth plans. You will work on various products and projects with professionals with different skill sets who support each other in delivering impactful results. You are also required to perform these job functions: \xe2\x80\xa2 Support country directors in developing regional commercial strategy. \xe2\x80\xa2 Develop regional marketing strategies in line with the regional commercial strategy and propose plans to achieve commercial goals. \xe2\x80\xa2 Create clear event and campaign briefs to develop an upper funnel, acquisition, and tactical CRM for retailers and partners, as well as regional campaigns designed to reach the country\'s commercial objectives and maximize portfolio exposure for the brand. \xe2\x80\xa2 Work closely with the Regional Marketing department to effectively address business needs and provide guidance as needed. \xe2\x80\xa2 Request research and analysis on regional market trends and competitors and translate the findings into new campaigns. \xe2\x80\xa2 Work closely with the Compliance department to identify new opportunities for regional marketing and ensure all briefed campaigns and marketing content are compliant. \xe2\x80\xa2 Report on KPIs and campaign performance weekly and monthly, gain insights, and identify opportunities for improvement. \xe2\x80\xa2 Contribute to post-campaign analysis. \xe2\x80\xa2 Monitor regional marketing spending and ensure it contributes to the achievement of objectives. \xe2\x80\xa2 Become the point of contact and trusted representative for marketing at regional forums, helping to build strong relationships in marketing and across the company. \xe2\x80\xa2 Create quarterly and annual campaign plans and coordinate them with the Marketing Planning team to maintain a global campaign calendar. Who are we looking for? \xe2\x80\xa2 4 years experience as a regional marketing manager or in a similar marketing role, with experienced handling IPBS (India, Pakistan, Bangladesh regions) as the business is planning a heavy expansion in the abovementioned markets. \xe2\x80\xa2 Bachelor\'s degree in marketing, communications, finance, or another related field \xe2\x80\xa2 Experience in creating detailed 360 campaign briefs \xe2\x80\xa2 Experience working with online and offline media channels. Familiarity with the media channels in IPBS regions. \xe2\x80\xa2 Proven experience working with marketing tools and software, such as CRM solutions \xe2\x80\xa2 Knowledge of best practices in digital marketing \xe2\x80\xa2 Experience working in a fast-paced environment and under pressure \xe2\x80\xa2 Excellent organizational and analytical skills, including attention to detail \xe2\x80\xa2 Problem-solving approach and experience working with stakeholders \xe2\x80\xa2 Ability to manage time and resources effectively \xe2\x80\xa2 Exceptional communication skills \xe2\x80\xa2 Ability to use advanced English and Hindi for different work and business purposes, with any other language being an advantage Who is TDCX? TDCX (NYSE: TDCX) provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, build customer loyalty, and protect their online communities. TDCX helps clients, including many of the world\xe2\x80\x99s best brands, achieve their customer experience aspirations by harnessing technology, human intelligence, and our global footprint. We serve clients in fintech, gaming, technology, home sharing and travel, digital advertising and social media, streaming, and e-commerce. Our expertise and strong footprint in Asia have made us a trusted partner for clients, particularly high-growth, new economy companies looking to tap the region\xe2\x80\x99s growth potential. We pride ourselves on discovering and employing the best professionals to join us as we transform the outsourced CX industry. Our commitment to #BeMore for our people, our clients, and our community has led to us winning more than 310 industry awards, including being one of the best companies to work for in Asia. From our first-rate workspaces, above-industry-average compensation packages, career opportunities, to our workplace perks, find out what else is in store when you embark on a career with TDCX.
Who is TDCX? TDCX (NYSE: TDCX) provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, build customer loyalty, and protect their online communities. TDCX helps clients, including many of the world\xe2\x80\x99s best brands, achieve their customer experience aspirations by harnessing technology, human intelligence, and our global footprint. We serve clients in fintech, gaming, technology, home sharing and travel, digital advertising and social media, streaming, and e-commerce. Our expertise and strong footprint in Asia have made us a trusted partner for clients, particularly high-growth, new economy companies looking to tap the region\xe2\x80\x99s growth potential. We pride ourselves on discovering and employing the best professionals to join us as we transform the outsourced CX industry. Our commitment to #BeMore for our people, our clients, and our community has led to us winning more than 310 industry awards, including being one of the best companies to work for in Asia. From our first-rate workspaces, above-industry-average compensation packages, career opportunities, to our workplace perks, find out what else is in store when you embark on a career with TDCX.
Bachelor\'s or Equivalent

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Job Detail

  • Job Id
    JD930615
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned