Job Description

Sales Manager - Electronic Components Distribution

Location : China or Penang (MY)

We are seeking an experienced Sales Manager to drive growth in our power electronic

components distribution business, with primary focus on EMS and OEM customers. This role

carries full accountability for revenue performance, pipeline creation and management, and

commercial execution.

The successful candidate will own and grow key EMS and OEM accounts, lead design-in and NPI

activities, and manage pricing, forecasting with customers and principals, and commercial

negotiations. Acting as a business owner, you will leverage existing customer relationships,

expand and scale line card portfolio, and work closely with principals and internal stakeholders

to ensure competitive positioning, execution excellence, and reliable delivery.

This role requires a hands-on, P&L driven with strong networks in EMS and OEM accounts and

the ability delivery both short-term revenue wins and sustainable long-term growth across Asia

including China.

Key Responsibilities

- Own and drive revenue growth across the electronic components' portfolios, with full

accountability for EMS and OEM sales performance.

- Leverage existing customer relationships to generate short-term revenue wins and build

sustainable long-term revenue growth.

- Drive design-in activities, manage NPI pipelines, and lead project conversion from

development stage to mass production.

- Lead pricing strategy and commercial negotiations, balancing margin protection with

volume expansion.

- Own forecasting, pipeline accuracy, and revenue commitments, delivering predictable and

repeatable results.

- Create new revenue opportunities through direct customer engagement, market

intelligence, and technical discussions.

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- Command cross-functional execution, aligning principals, customers, and internal

stakeholders to win business, ensure competitiveness and delivery reliability.

- Acquire, expand, and scale line cards, including principal onboarding, portfolio

development, and revenue scaling.

Core Requirements

- Minimum 5+ years of experience in electronic components distribution, with solid

understanding of power-related electronic components, preferably in Sales Manager or

senior Business Development roles.

- Ability to operate autonomously with a P&L-owner mindset.

- Proven track record of owning revenue targets and delivering sustained growth across EMS

and OEM customers.

- Strong hands-on experience driving design-in, NPI engagement, and project conversion into

mass production.

- Demonstrated capability in pricing strategy, commercial negotiations, margin control, and

forecasting accuracy.

- Willingness to travel across Southeast Asia and China as required.

Preferred Profile

- Active line card(s) on hand with immediate or near-term revenue potential.

- Established, working-level relationships with Celestica and Venture, including experience

engaging engineering, sourcing, and/or program teams.

- Strong existing network within EMS and Tier-1 OEM customers.

- Proven experience introducing, expanding, and scaling line cards into meaningful revenue.

- Demonstrated ability to open doors, close business, and scale accounts independently.

- Experience navigating multi-site customer organizations, and regional account structure

Job Type: Full-time

Pay: RM5,000.00 - RM6,500.00 per month