Senior Brand Manager, Adult & Feminine Care

Petaling Jaya, Selangor, Malaysia

Job Description


Your Job: This position manages Feminine Care category to deliver business objectives, drive capability and develop talents. Reporting to Marketing Manager, Feminine & Adult Care Malaysia. In your Senior Brand Manager, Adult & Feminine Care role, you\'ll help us deliver better care for billions of people around the world. About Us: People have looked to Kimberly-Clark brands for more than 150 years and today we\'re proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet. Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.Kimberly-Clark proudly leads the way in providing better care for a better world. Role Overview & Primary Accountabilities: Lead local initiatives to ensure delivery of total category NSV (Net Sales Value), %GM (Gross Margin) and OP (Operating Profit) targets. Jointly deliver targeted category market share with the Trade Marketing & Sales function. Manage the development and execution of the category Annual Business Pan (AOP) & annual OGSIM targets. Actively participate in identifying DTV opportunities and their execution Co-manage the annual country Consumer Advertising and Promotion Budget. Provide local market insight to sector regarding country consumer fit with global/regional positioning . Manage day-to-day relationship with Advertising (local), Promotions and Media agencies. Lead development of the local campaigns based on a global Brand Idea and local insight (advertising and Brand Activation). In the absence of regional advertising, develop and execute a local content with Sector approval. Develop, evaluate and approve category media strategy. Develop category Consumer Promotion programs and DPSM guidelines Gather local insight and provide inputs to the regional consumer insights. Develop consumer research plan to address country consumer knowledge gaps. Review monthly consumer feedback data and take appropriate actions. Lead Execution of Brand Public Relations programs. Provide market-specific consumer insights as inputs into sector product plan. Execute locally developed NPI pipeline to meet market needs and lead the project management Execute locally developed adjustment of the Global design vision driven by the local consumer insight Recommend and execute SKU line-up where to manufacture, work with sector to obtain optimum SKU mix. Provide inputs into DPSM strategy to Trade Marketing. Recommend RSP based on price index strategy. Implement RGM initiatives to maximize topline growth opportunity and Gross Margin improvement Cross-functional team in Malaysia (Sales, Trade Marketing, Finance, Mill) Regional sector team Essential Requirements: Minimum of 6-7 years of marketing experience - regional experience and/or cross functional experience an advantage Experience in cross-functional leadership and project management essential. The candidate must have demonstrated strengths in leadership, interpersonal skills, functional technical skills, and exposure to manufacturing operations and business analysis. Track record of result delivery University degree in marketing, management About You: You\'re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we\'re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you\'ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. What\'s on offer: Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more. To Be Considered: Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly. In the meantime, feel free to browse our website for additional information on our company, brands and culture - . Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA!

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Job Detail

  • Job Id
    JD960565
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned