Job Description

Description As a Senior Executive in Public Relations and Influencer Marketing, you will play a pivotal role in shaping and executing our brand\'s narrative through strategic influencer partnerships and media relations. Reporting directly to the Cluster Manager, you will be responsible for overseeing day-to-day operations related to influencers, managing media relations, and actively contributing to local initiatives that align with the organization\'s goals. Your role will involve active collaboration with cross-functional teams, local stakeholders, and influencers to drive the organization\'s goals and objectives. Key Responsibilities Influencer Management: Identify and build relationships with key influencers in the industry. Develop and execute influencer marketing strategies to enhance brand visibility and engagement. Coordinate influencer partnerships, ensuring alignment with brand values and objectives. Media Relations: Cultivate and maintain relationships with local and national media outlets. Craft compelling press releases, pitches, and other media materials. Coordinate interviews, features, and media coverage to maximize brand exposure. Local Initiatives: Collaborate with the Cluster Manager to execute local marketing initiatives. Provide support in developing and implementing strategies to enhance the organization\'s presence in the region. Event Management: Plan and execute offline events, ensuring seamless coordination and successful outcomes. Collaborate with cross-functional teams to integrate offline events with overall marketing strategies. Strategic Planning: Contribute to the development of PR and influencer marketing strategies in alignment with organizational goals. Analyze market trends, competitor activities, and consumer behavior to inform strategic decisions. Qualifications Bachelor\'s degree in Marketing, Communications, or a related field. 2 years experience in influencer marketing, public relations, or a related role. Strong understanding of social media trends, influencers, and content creation. Exceptional communication, interpersonal, and negotiation skills. Detail-oriented with the ability to manage multiple tasks and deadlines. Excellent written and verbal communication skills with a flair for creative writing. Possesses a keen eye for aesthetics and details Proficient in Microsoft Office suite and Google Drive functions Proficiency with Adobe Suite particularly Photoshop, Illustrator. After Effects and/or Premiere Pro is a bonus PERSONAL ATTRIBUTES Passion for fashion and a keen interest in social media trends. Creative mindset with a knack for storytelling through various mediums. Proactive and adaptable, thriving in a fast-paced and dynamic environment. Strong organizational skills with an eye for detail and precision. TIME PERIOD Able to start immediately Wonder how it\'s like to build your career with ZALORA Inspired by employees, we believe you\'ll be in for: An exciting platform to make your success story Have the utmost care for your mental and physical wellbeing Flexibility weaved into your lifestyle A seamless work environment with a friendly & team-fueled culture Career growth aligned to your professional and personal needs and goals Want to stay ahead with our developments Follow us at our The ZALORA Story ZALORA Group is Asia Pacific\'s leading group of online fashion destinations. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia and Brunei, the Philippines, Hong Kong and Taiwan. ZALORA is part of Global Fashion Group, the world\'s leader in online fashion for emerging markets. ZALORA Group\'s localised sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities. ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by Zalora or Global Fashion Group.

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