1) Summary of Principal Job Responsibility: This position is required to develop and implement strategies that promote a company and manage various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message. 2) Specific Job Duties and Responsibilities: To create clear, concise and engaging content for the company\'s website, social media and article write-ups. Provide creative and new ideas for weekly content creation and marketing strategies Able to manage campaigns that focus on raising awareness, generating leads and driving sales. Manage and optimize Facebook Ad, Instagram Ad, Google Ads, Google Analytics or other campaign software(s) which are relevant to deliver KPIs. Able to execute ad targeting and retargeting campaigns to achieve objectives. Good knowledge and experience in SEO / SEM campaign To ensure all online advertising campaigns are effectively optimized within the budget and timeframe. Build and execute social media strategy including product analysis, business background, competitive research, platform determination, benchmarking, messaging and audience identification, which are in line with business and brand objectives. Work closely to have inter-department discussion Work closely with sales & marketing teams to ensure the right products are pushed at the correct time The above functions are by no means exhaustive. The responsibilities of the position will be reviewed/amended from time to time reflect the business needs of the Company Educational/Professional Qualification - Degree in Marketing, Advertising/Media, Mass Communications or equivalent. Work Experience - 3 years of experience in a marketing environment, preferably in the real estate industry. Personal Attributes & Other requirements 1. Good in Online Marketing, Copywriting and Editing Skills to aid in website and social media contents. 2. Preferably: Digital marketing with good Content Writing 3. Understand the landscape of TikTok, Instagram, and Facebook. Having an understanding of Douyin and Xiao Hong Shu will be an additional advantage. 4. Language proficiency: Fluent in Mandarin and English (written and spoken). 5. Experience in marketing residential developments and/or major commercial developments will be an added advantage 6. Pleasant personality and customer oriented. 7. Resourceful, dynamic, good leadership with strong interpersonal communication. 8. Able to plan and coordinate all matters related to sales & marketing.
Company overview Incorporated in 2008, Hatten is a renowned property developer company based in Melaka with three core businesses comprising property development, strategic investment and asset management. Core businesses encompass retail, luxury residential, tourism and hospitality. Helmed by industry veterans with over 40 years experience in the property sector, the Group successfully developed Dataran Pahlawan Melaka Megamall, the largest global destination mall in the region, Hatten Hotel and Hatten City, a multi award-winning 20-acre luxury waterfront development, currently under construction. This internationally acclaimed corporation is now expanding its base to Iskandar Johor, Seremban and Pahang. The ultimate goal is to be among the Top 10 Premier Property Developers in Malaysia by year 2020. For more information, please visit www.hattengrp.com
Bachelor\'s or Equivalent