Job Description

Job Purpose

• Drive digital and social media campaign to improve customer acquisition, engagement rate, brand loyalty and advocacy
• Work closely with marketing and branding teams in executing digital marketing and branding strategies
• Brief and work with internal design team or digital agency on web visuals
• Work closely with media buyer on media buy and performance report
• User web analytics software to monitor performance of website and make recommendations for improvement
• Analyze data (reach, leads generation, traffic, conversations) to propose effective content & action plan
• Provide accurate reports and analysis to management to demonstrate effective return on investment (ROI) for digital campaigns
• Keep up to date with current digital trends and researching new online media opportunities that may benefit the business including mobile, social media etc
• Contribute to social media engagement and brand awareness campaigns
• Create and dispatch email marketing campaigns
• Ensure accuracy of information and in time for all digital content and updates

Job Responsibilities

Digital management

• Execute digital strategies buy coordinating with various internal and external parties
• Manage feedback, communication, frequency, assets and creative across all digital channels

Agency management

• Manage creative agencies in developing web visuals 9websites, microsites/landing pages, web banners and online ad copy)
• Manage media buyer in planning digital ad spend, optimizing campaigns and reporting on campaign performance

Analytics & Reporting

• Analyze data (reach, leads generation, traffic conversions) so as to propose effective content and action plans
• Provide accurate reports and analysis to management to demonstrate ROI for digital campaign

Email Marketing

• Create and dispatch email marketing campaigns

Research

• Keep updated on digital trends and online opportunities for SDP to tap on

Job Responsibilities (Con\'t)

Job Responsibilities (Con\'t)

Job Responsibilities (Con\'t)

Impact / Accountability

Education/Professional Qualification

Degree in Marketing, Business, Economics, Engineering or related fields

Professional Experience

Competencies

L2 ACE Building Effective Teams

L2 ACE Continuous Learning

L2 ACE Developing Talent

L2 ACE Driving Success

L2 ACE Stakeholder Management

L2 ACE Strategic Visioning

P2 - Brand Management

P2 - Marketing Effectiveness

P2 - Marketing Strategy and Planning

P2 - Product Knowledge and Application

P2 - Relationship Management and Networking

P2 - Sales Strategy

Risk Management

Governance, Risk and Integrity:

Understand, at minimal:

• The Group and BU/OU/Support Department governance structure and process;
• BU/OU/Support Department operating parameters;
• Laws, rules and regulations impacting BU/OU/Support Department area of operations;
• The Group\'s principles and requirements of the Group\'s Code of Business Conduct ("COBC"), Group Policies and Authorities (\xe2\x80\x9cGPA\xe2\x80\x9d) and related policies and procedures.
• The basic application of risk management in the BU/OU/Support Department area of operations;

[the above is collectively known as \xe2\x80\x9crequirements\xe2\x80\x9d]

Drive, lead and/or assist in:

• Maintaining compliance to the requirements.
• Guiding others, where required.
• Raise concerns and seek guidance when in doubt.

Sime Darby Property