Job Description

Key Responsibilities:

• Develop and execute creative marketing campaigns across offline and online channels (e.g., social media, email marketing, in-store promotions, events)
• Develop a preliminary marketing budget based on past data, research and departmental needs.
• Manage and update our social media presence, creating engaging content that resonates with our target audience; to increase the number of followers on our social media platforms and online stores.
• Build relationships with internal and external partners (landlords, media, agencies, service providers, banks and etc.) to secure best deals and align marketing efforts with business goals.
• Collaborate with internal teams and external parties to ensure marketing efforts align with overall business goals.
• Gather data and insights on marketing campaign performance, market trends, and competitor activity.
• Analyse marketing campaign performance and recommend adjustments for continuous improvement.
• Stay current on fashion trends and industry best practices.

Key Performance Indicators (KPIs):

• Increase in brand awareness and social media engagement.
• Growth in website traffic, online and offline sales.
• Rise in customer foot traffic and in-store sales.
• Positive customer feedback on marketing initiatives.

Required Skills:

• Minimum 2-3 years (Senior Executive) or 5 years and above (Assistant Manager) of experience in a marketing role, preferably within the fashion retail industry, or similar.
• Strong understanding of marketing principles and best practices.
• Excellent written and verbal communication skills.
• Creativity and a passion for fashion trends.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficient in social media platforms (e.g., Instagram, Facebook, TikTok and others).
• Good understanding of marketing analytics.
• Excellent interpersonal and teamwork skills

Employer questionsYour application will include the following questions:What\'s your expected monthly basic salary?Company profileParkson4.0\xc2\xb7Retail & Consumer Products1,001-5,000 employeesPARKSON CORPORATION SDN. BHD. is the retailing arm of Lion Group. Established in 1987, PARKSON is a homegrown Malaysian success story, operating one of the largest retail chains in Malaysia. Currently PARKSON has 37 operating stores in Peninsular Malaysia and Sabah Sarawak.PARKSON CORPORATION SDN. BHD. is the retailing arm of Lion Group. Established in 1987, PARKSON is a homegrown Malaysian success story, operating one of the largest retail chains in Malaysia. Currently PARKSON has 37 operating stores in Peninsular Malaysia and Sabah Sarawak.Perks and benefitsPerformance bonusCareer development programmeAttractive medical benefitsStaff purchase discountEmployee bonding programmeCompany informationRegistration No.1142403-V

Parkson