Job Description

Your responsibilities will include, \xc2\xb7 Driving overall brand identity and company\'s product portfolio. Identify target customer personas and develop omni-channel marketing plans across products and locations \xc2\xb7 Ensure a consistent flow of relevant incoming leads by overseeing digital marketing initiatives including SEO, SEM, e-mail marketing and impactful content marketing via relevant B2B social media channels like LinkedIn etc \xc2\xb7 Curating networking events, webinars and evaluating sponsorship of relevant industry events to promote company as a thought leader and recognition sector \xc2\xb7 Managing strategic marketing collaborations with industry partners and PR initiatives \xc2\xb7 Prepare go-to-market strategies for new product and features as applicable \xc2\xb7 Drive consistency in brand\xe2\x80\x99s look and feel and tone of voice. Managing marketing collaterals, content and updates for existing customers and attracting new clients \xc2\xb7 Work closely with management, sales and product teams to ensure smooth ongoing marketing support. Lead and manage the marketing team. Be a mentor, coach and guide employees in their relevant tasks Core technical skills for this role are: \xc2\xb7 Brand custodian experience to ensure consistency across overall communication architecture, look and feel \xc2\xb7 Strong understanding of B2B marketing strategy, specifically for SaaS products \xc2\xb7 Content strategy experience to build positive brand equity and appeal to target audience \xc2\xb7 Ability to test new marketing opportunities and building relationships through various channels Hands on experience with relevant design tools and software, managing content production, effectively using CRM You make a good fit for this role if, \xc2\xb7 You have 6-8 years of relevant work experience in tech startups or B2B environment \xc2\xb7 You have a Masters\xe2\x80\x99 degree in Marketing or similar relevant field \xc2\xb7 You have proficiency with digital marketing and content marketing \xc2\xb7 You have proven experience developing marketing plans and campaigns \xc2\xb7 You have strong project management, multitasking, and decision-making skills \xc2\xb7 You are metrics-driven marketing mind with eye for creativity Job Type: Full-time Application Question(s):

• How many years of experience do you have in SAAS?
• Do you have experience using Salesforce/Hubspot (CRM) ?
• How many years of experience do you have in Digital Marketing ?
• How many years of experience do you have in B2B Marketing ?